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Press Release |  27 Aug 2009 13:35 |  By RnMTeam

My FM and IDEA's walkathon gets Madhya Pradesh to walk while they talk!

MUMBAI: Urging the listeners of Madhya Pradesh to get into the groove and get healthy with a walk, MY FM and Idea flagged off an interesting activity in cities of Indore, Bhopal and Jabalpur. MY FM and Idea organized Walkathon in Bhopal, Indore and Jabalpur to spread the message of living a healthy life and also to emphasize on Idea's brand proposition - Walk while you talk - a proposition that MY FM brought closer to the lives of its listeners. The MY FM and Idea Walkathons were held in Indore on July 12th at Hotel Fortune Landmark, Bhopal on July 26th at Motel Sheraz and Jabalpur on August 9th at Samdareeya Hotel respectively, saw extensive participation from listeners in all the cities.

The MY FM and Idea Walkathon witnessed a combined participant strength of almost 10,000 people in the three cities and was also graced by presence of eminent locals like Mr. Sharad Pandit, Chief Medical Officer of Indore, the PR minister of Government of Madhya Pradesh Shri Laxmikant Sharma in Bhopal and Mr. Ishwar Das Rohani, Speaker MP Vidhan Sabha of Jabalpur.

Students, working executives, retired professionals, senior citizens, kids, and housewives showed up early to participate for the walk.

As My FM RJs Mohit, Aashi, Garima and Neha brought out the hordes in Indore, Bhopal and Jabalpur for the WALK, the guest list also boomed with encouraging supporters like Mr. Sridhar .T. - marketing head for Idea (MP & CG), HR HEAD - Mr. Nirmal Singh Raaghav., Mr. Rajesh Mittal - VP, Eicher Motors, Mr. Rakesh Gupta - Resident Director - Fortune Landmark, Mr. Nitin Bir - GM, Fortune Landmark & Mr. Satyen Purandare - Regional Head MY FM in Indore.

Mr. Ajay Hande - Marketing Communications Head - Idea, MY FM Bhopal's station Head Danny Thakur and Branch Head of IDEA Bhopal Mr Manish Sharma cheered on the Walkathon participants in Bhopal.

Mr. Lalit Sharda – Product Manager-Idea, Mr. Vineet Khurana – Branch Head (Jabalpur) - Idea and Mr. Hunumant Singh - Station Head, MY FM Jabalpur were present in the city to support the activity.

The participants were given several gifts like DVDs, DVD players, IPODS, MP 3 Players, pen drives, health and beauty packages from Divine fitness, Kaya and VLCC. Participants were also given the gift coupons from Peter England, Breakfast packages from TOP and Town.

Commenting on this joint initiative of Idea and MY FM, Marketing Head of Idea Cellular Ltd., MP & CG Mr. Sridhar T said, Idea's Walk, when you talk... campaign has been a massive success and the most recalled communication across the mass media. To create engagement with consumers and demonstrate the power of an Idea, the concept of Walkathon... has been developed. Indore and Bhopal has already witnessed this huge ground engagement  The event in these two cities has been a splendid success with overwhelming response and participation from across all age groups. Similar activity has been planned across major towns to have a greater impact of the recent communication and ensure massive ground connect....

Commenting on this Innovative Initiative, 94.3 MY FM's Chief Operating Officer, Harrish M Bhatia says The MY FM and Idea Walkathon was a wonderful opportunity to connect whole heartedly with our listeners. The activity saw extensive participation and excellent response from our listeners as well as eminent local people. The Walkathon was specially designed to carry forward the brand proposition of Idea – Walk while you talk. Our listeners were extremely enthused and appreciated the efforts that MY FM and Idea had put in for this activity....

 

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