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Press Release |  10 Nov 2008 13:45 |  By RnMTeam

Mumbai's Radio City 91.1 FM presents 'Gaane Batao Cash Le Jao'

MUMBAI: Radio for the true blue Mumbaikar is Mumbai's Radio City 91.1FM! Mumbai's favourite melody FM station Radio City 91.1FM presents �Gaane Batao Cash Le Jao' - FM radio's simplest contest which makes winning so simple and easy! Back once again by popular demand, this �Whatte Fun' contest - with no questions, no answers and no brain teasing, rewards Mumbai's Radio Cityzens for simply listening to the music they enjoy! For three weeks starting November 10, 2008 on �Whatte Fun Mornings' (7 – 11AM) with RJs Singh – Chana, �Gaane Batao Cash Le Jao' will not only deliver a superior music listening experience but also reward listeners for naming the exact sequence of songs played in a specific hour!

�Gaane Batao Cash Le Jao' is a fun, musical game which is a rewarding test of the listener's attentiveness. The contest has a host of prizes in store for listeners who can narrate the precise sequence of melodies played on the show – �Whatte Fun Mornings' (Monday – Friday, 7 – 11 AM) on Mumbai's Radio City 91.1FM in the pre-announced half an hour. What makes it even more exciting is that each song in the correct order can make listeners win cash and with every correct song, the amount adds up! SMS being the medium to register, Radio City RJs will choose a lucky participant, who will then be invited to join in the action, LIVE on-air. To register, listeners can sms CITY <space> your name to 57007.

Sharing his thoughts on the contest offering, Mr. Rana Barua, Executive Vice-President and National Head - Programming and Marketing, Radio City 91.1 FM said, There are so many contests on radio and television today, each with its own set of confusing rules and processes. While they may make the listener think twice even if he wants to participate, they certainly impact his chances of winning. We used this insight to create �Gaane Batao Cash Le Jao' on Mumbai's Radio City which makes winning - as simple as it gets! So, Mumbai's Radio Cityzens can win lakhs of cash by merely doing what they love to do best – listening to their favourite melody FM station Radio City 91.1FM and paying attention to the music!...

�Whatte Fun Mornings' on Mumbai's Radio City 91.1FM hosted by RJs Singh (Harssh) and Chana (Archana) is all about making Mumbai mornings brighter and peppier. It's a fun, light- hearted, entertaining show that is �Total Mumbai'! In sync with the station's �Whatte Fun' vibes, the show keeps listeners posted on all the action in Mumbai without being too demanding on their time. Action packed with informative snippets from the ever vivacious RJs Singh – Chana, �Whatte Fun Mornings' features an invigorating mix of melodious music which Mumbai wants to listen to.