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Press Release |  31 May 2010 14:20 |  By RnMTeam

Micromax unveiled the specially designed Q55 Bling IIFA Edition at IIFA Extravagant Weekend Affair

MUMBAI: Micromax, one of the leading Indian Telecom [hardware] Company today unveiled an all exclusive IIFA edition of Micromax Q55 Bling mobile phone, at an evening affair packed with renowned fashion designers, and film stars. The all exclusive launch of Micromax Q55 Bling, IIFA limited edition phone for the IIFA extravaganza is dedicated to the unconventional and iconic style aura of the subcontinent's most stylish annual entertainment property. Sri Lanka, the paradise island is all set to host The Micromax IIFA Awards scheduled for 5th June' 10.

The event was an opulent affair with the best of both the Bollywood and Cricket Stars like Hrithik Roshan, Sanjay Dutt & Kumar Sangakkara & Sanath Jayasuriya making a presence at the launch.

But then what makes the Micromax Bling, IIFA limited Edition Special ?  It infuses  style craftsmanship that embeds an expensive made with Enlightened  - Swarovski Elements its all Black swivel phone with a Compact Vanity Mirror and a soft matted QWERTY keypad, IIFA insignia on the back of the phone with modernistic services high performance features like One-Touch launch of Facebook, MSN, Multi Instant Messenger Nimbuzz, Opera Mini Browser, Bluetooth, messages and a 2MP camera.
Present at the unveiling ceremony, Mr. Vikas Jain, Business Director, Micromax, said Today mobile phones are the nucleus of entertainment for Gen X, who don't just look out for mesmerizing or couple of fascinating features, but indeed, want the best of both to be packaged in the right mix. The new Micromax Q55 Bling IIFA limited edition phone is set to deliver it all, and to be precise, it's set to rock the entertainment lovers with an exhilarating IIFA experience. The Micromax Q55 Bling phone, is an altogether unique category in the mobile telecommunication services that would reinvent your experience with the gadget each time you hold it to do something new....

Commenting on the rationale behind the choice of IIFA's title sponsorship, Mr. Jain further added, IIFA is synonymous with the best in the Indian entertainment industry. With this year the venue being Sri Lanka, what could be better than associating Micromax with one of the most reckoning and extravagant entertainment properties across the world to celebrate our foray into the host country. To capture the gaze of our potential consumers and to enrich the brand visibility in Sri Lankan Market, we are also associating ourselves with other much highlighted events scheduled to take place in the country. Such associations would provide us with a global platform to showcase our product strength. ...

Micromax has an assorted range of utility, style and entertainment phones in the market like X 235, Q55 and X 360. This gives the brand a good enough reason to govern their focus on IIFA collaboration. IIFA is undoubtedly the best and the richest source of entertainment, and to add on the style quotient, Micromax has come up with its special edition of Micromax Q55 Bling.