MUMBAI: Justin Bieber is back with one of the most eagerly awaited albums of the year - BELIEVE, out this week worldwide. To celebrate the release, Mercury Music has joined forces with Blippar to offer an exclusive augmented reality (AR) experience - triggered by the 'Believe' album artwork.

This is a world-first for a global artist of this magnitude, offering fans around the world an exciting opportunity to hear tracks from his new album and unlock exclusive virtual content and features. 

Simply by pointing a smart device at the 'Believe' album cover, or even an advert or poster for the album, the image comes to life and 'unlocks' content including track samples, a photo game (to get your photo taken 'with' the virtual star), an opportunity to buy the album directly from iTunes, plus competition opportunities. All content (with the exception of the music) can be shared via one tap through all the key social media channels.

For the first time ever this AR technology offers a dynamic experience, giving fans an opportunity to blipp each week to see new photos of Justin for them to have their picture taken with, keeping the experience fresh and appealing. They can then post directly to Facebook and Twitter.

Whether you're waiting at the bus-stop, reading a magazine or in the shops, you can 'blipp' Bieber to get involved and experience one of the biggest albums of the year.

Read more here: http://www.sacbee.com/2012/06/19/4572442/mercury-music-team-up-with-blippar.html#storylink=cpy