MUMBAI: Fox Star Studios partners with WeChat in India to promote its latest Imran Khan and Anushka Sharma starrer – Matru Ki Bijlee Ka Mandola. Users of WeChat can now connect with Matru on WeChat. Matru is sharing behind the scene images, videos & sound bytes with users of WeChat.

This is a unique concept where Bollywood movie characters - Matru and Bijlee have created their accounts on WeChat to connect with their fans through this mobile app to promote “Matru Ki Bijlee Ka Mandola”. Thousands of WeChat users following Matru and Bijlee are accessing footage from the movie. To add further excitement, WeChat is running a contest where users stand a chance to meet the movie stars and also win tickets of the movie Matru Ki Bijlee Ka Mandola.

The film is produced by Vishal Bharadwaj along with Fox Star Studios and is all set for its worldwide release on the 11 January 2013.

Dennis Hau, Head of Product Center, International Business Group, Tencent said, “We are extremely delighted to be associated with ‘Matru Ki Bijlee Ka Mandola’. This is a unique partnership that will enable fans to follow and connect directly with their favourite movie stars on WeChat on their smart phones.”

Vivek Krishnani, Head of Distribution, Marketing and Syndication, Fox Star Studios said, “At Fox Star Studios we always are looking at innovative ways to connect with our audience. WeChat is a great app which helps to reach out to the youth who love movies and are hooked on to their Smart phones.”

Check out the promotional video: http://www.youtube.com/watch?v=c2JczlAZzvs