MUMBAI: The monsoons are here again¦its time to celebrate and chase your monsoon blues away! As India's hottest radio station Radio Mirchi 98.3 FM gears up to enjoy the most awaited season of the year with a spectacular line up of fun programming and initiatives.
In addition, watch out for the exciting monsoon exclusive as the season's magic is captured by Monsoon Mein Mumbai Kya Bolta Hai with noted Bollywood stars like Aamir Khan, Imran Khan, Genelia D' Souza, Shammi Kapoor, Imran Hashmi, Shilpa Shetty and the likes as they share interesting tit-bits on the season on-air. Listeners can visit a special blog www.mirchi4mumbai.blogspot.com where Mirchi RJs have penned down their personal experience during monsoon, while one can exchange useful tips and info on the season with your favourite Mirchi RJ.
Radio Mirchi brings the best of the wet and the wild monsoon weekend, Maango 983 - a request show for the rainy and lazy Sunday afternoons; Mumbai Missal on the flavours of the city like cutting chai, the streets of Mumbai, its specialties, its bylanes and its idiosyncrasies during the monsoons; and tickle your funny bone on Mirchi Sunday special 'Cyrus the Virus' with celebrated comic Cyrus Broacha to brighten your day.
Another fun programming initiative is a lost and found department for umbrellas with Mirchi Aapan yanna pahilat ka? Have you seen this anywhere? A fun concept where mirchi RJs will help citizens or owners hunt for lost or misplaced raincoat or umbrellas in shops, offices and colleges. They will bring back abandoned or misplaced umbrellas to the Radio Mirchi station and will return it to the rightful owners.
Join Radio Mirchi; be a responsible Mumbaikar, the station has created several utilities that will help citizens in need if in case a similar event like July 26 strikes once again during the heavy monsoon rains. Special Mirchi Patchak Patchak monsoon alerts will be on all through the day, to help people on where it's raining and how heavy, as well as high tide timings. Listeners across the city and like-minded Mumbaikars such as taxi drivers, shopkeepers and restaurants in key low-lying areas, college kids and even celebrities have been roped in to become Mirchi Monsoon Informers so as to help and support in broadcasting timely news about Mumbai rains. Mirchi Dil chhata hai? - An instant umbrella distribution service centre for those stranded in schools, colleges during the admission season and Mirchi carpool will help listeners commute during a particular heavy downpour.
Jab baarish mein Mumbai bolta, Mirchi sunnta hai initiative with Jeeturaaj where listeners can call the RJ on 40983983 in case of emergency or other monsoon related problems such as building collapse, open man-holes or clogged drains or accidents, rough stretch of road problems and the likes.
Further, the station has slated a Mirchi Monsoon Bravery Award for Mumbaikars who have gone out of their way to help out fellow citizens in need during a heavy downpour or deluge. Radio Mirchi will acknowledge these like-minded Mumbaikars on-air for their dedicated spirit!
MUMBAI: The monsoons are here again¦its time to celebrate and chase your monsoon blues away! As India's hottest radio station Radio Mirchi 98.3 FM gears up to enjoy the most awaited season of the year with a spectacular line up of fun programming and initiatives.
In addition, watch out for the exciting monsoon exclusive as the season's magic is captured by Monsoon Mein Mumbai Kya Bolta Hai with noted Bollywood stars like Aamir Khan, Imran Khan, Genelia D' Souza, Shammi Kapoor, Imran Hashmi, Shilpa Shetty and the likes as they share interesting tit-bits on the season on-air. Listeners can visit a special blog www.mirchi4mumbai.blogspot.com where Mirchi RJs have penned down their personal experience during monsoon, while one can exchange useful tips and info on the season with your favourite Mirchi RJ.
Radio Mirchi brings the best of the wet and the wild monsoon weekend, Maango 983 - a request show for the rainy and lazy Sunday afternoons; Mumbai Missal on the flavours of the city like cutting chai, the streets of Mumbai, its specialties, its bylanes and its idiosyncrasies during the monsoons; and tickle your funny bone on Mirchi Sunday special 'Cyrus the Virus' with celebrated comic Cyrus Broacha to brighten your day.
Another fun programming initiative is a lost and found department for umbrellas with Mirchi Aapan yanna pahilat ka? Have you seen this anywhere? A fun concept where mirchi RJs will help citizens or owners hunt for lost or misplaced raincoat or umbrellas in shops, offices and colleges. They will bring back abandoned or misplaced umbrellas to the Radio Mirchi station and will return it to the rightful owners.
Join Radio Mirchi; be a responsible Mumbaikar, the station has created several utilities that will help citizens in need if in case a similar event like July 26 strikes once again during the heavy monsoon rains. Special Mirchi Patchak Patchak monsoon alerts will be on all through the day, to help people on where it's raining and how heavy, as well as high tide timings. Listeners across the city and like-minded Mumbaikars such as taxi drivers, shopkeepers and restaurants in key low-lying areas, college kids and even celebrities have been roped in to become Mirchi Monsoon Informers so as to help and support in broadcasting timely news about Mumbai rains. Mirchi Dil chhata hai? - An instant umbrella distribution service centre for those
stranded in schools, colleges during the admission season and Mirchi carpool will help listeners commute during a particular heavy downpour.
Jab baarish mein Mumbai bolta, Mirchi sunnta hai initiative with Jeeturaaj where listeners can call the RJ on 40983983 in case of emergency or other monsoon related problems such as building collapse, open man-holes or clogged drains or accidents, rough stretch of road problems and the likes.
Further, the station has slated a Mirchi Monsoon Bravery Award for Mumbaikars who have gone out of their way to help out fellow citizens in need during a heavy downpour or deluge. Radio Mirchi will acknowledge these like-minded Mumbaikars on-air for their dedicated spirit!
