MUMBAI: Worldwide Records presents Betiyaan– Save the Girl Child. Betiyaan is a song campaign to spread awareness to Save The Girl Child.

Much required need of the hour, it is conceived & directed by Raajeev Walia, and the music is by Nikhil Kamath. Produced by Ratnakar Kumar, MD-Worldwide Records & Suraj Kumar of Johnsons-Suraj Films International.

‘Betiyaan’ starts with an introductory poem by Shri Kapil Sibal followed by the song in an emotional rendition by singers Shankar Mahadevan, Sonu Nigam, Sunidhi Chauhan and Bandana Sharma. Lyrics by Manish Kumar Pran and additional line Betiyaan is by - Vimal Kashyap.

The Betiyaan team is grateful to Shri Kapil Sibal, Ajay Devgan, John Abraham, Nagarjuna Akkineni, Hema Malini, Shilpa Shetty, Sonakshi Sinha, Raveena Tandon, Sushmita Sen, Shamita Shetty, Rakeysh Omprakash Mehra, Sonu Nigam, Shankar Ehshaan Loy, Sunidhi Chauhan, Bandana Sharma & Alisha Budhrani for featuring in the video and coming forward to be a part of the campaign to help spread the awareness and support the cause. Also a special thanks to Sunanda Shetty and the National Rural Health Mission.

Listening to the song and watching the video touches a chord with the viewer, and it is hoped that through this effort, the outlook towards the girl child will start changing.