MUMBAI: The �SUFI' fervor took an all new high at the Planet M's Store at Hiranandani Gardens, Powai today as talented singer Kailash Kher of the �Allah Ke Bande', �'Teri Deewani', �Saiyyan... fame was present to promote his latest music album �Chaandan Mein'.

Kailash Kher, whose music has retailed over 5.50 lakh units, is now launching his brand new album –�Chaandan Mein'' , which is an offering in the similar lines of rich and soulful tradition of �Kailasa' and �Jhoomo Re' and is primarily positioned in the real, Sufi, rustic and earthy space for the discerning music lovers.

Commenting on the launch, popular Sufi singer Kailash Kher said, We have always innovated our approach towards our album's promotion with a brand like Planet M creating the perfect symbiosis. Our association with Planet M is ideal as we needed to not only create consumer awareness but consumer engagement as well. Planet M is a true music lovers delight and I love meeting and connecting with my fans. I am glad that today more and more people are open to different genres of music and support the classic and traditional musicians like me....

Commenting on the music promotion, Mr. Subir Ghosh, CEO Planet M Retail Ltd said, Today, marketing of a music album is as important as the making, and promotional tie-ups are helping both the brand and the album in creating the desired decibel level and awareness. We at Planet M, are extremely delighted about hosting the promotion for Kailash Kher' upcoming music album - Chaandan Mein....

After two successful albums, �Kailasa' the band is expressing their musical journey in search of love in this third album. Although the recession made the happening of this album slightly doubtful, this album is ready to be launched, courtesy Shridhar and the gang at Sony Music and their faith and love for Kailasa and what its music stands for.

About The Album – �Chaandan Mein'

The album will have 8 super hit tracks with an underlying theme of intense love. It features the Kawa Brass Band which will fulfill the desires of all those who wish to hear soothing music and the new age listeners – �those that crave the thump' would also enjoy this immensely! �Kailasa – Chaandan Mein' is no doubt, full of surprises. It was created in the melodic environs of �Kailasa Studio'. The album is a mix of the traditional �Sufi Love' songs with a sprinkling of peppy & upbeat numbers in Kailash Kher's unique voice & style. The album is being appreciated and enjoyed across all sections of society and enjoys the Top positions across Radio, Mobile and Retail Stores.