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Press Release |  29 Jun 2010 11:10 |  By RnMTeam

Joyride For Office-Goers With 92.7 Big FM In Kolkata

MUMBAI: 92.7 BIG FM in yet another unique initiative to come close to its audience arranged a complimentary drop for the commoners during the office hours round the City in a BIG FM bus.

The BIG Bus identified several busy routes in Kolkata like Ultadanga to Sector V, Ruby General Hospital to Sector v, Gariahat to BBD Bag, Chingrighata to park street, Baghuihati to BBD Bag, Tollygunge to sector V, Tollygunge to BBD BAG, Park circus to Sector V, on which the bus would travel.

The BIG FM bus was given a total make over with red carpets and cushions thereby transforming it into a mini lounge with BIG CHUMUK being played in the background. The commuters were also provided with refreshments which made it a stress-free journey for them.

An extensive on-air promotion of this unique initiative helped BIG FM to reach out to the maximum number of people in the city.

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