MUMBAI: Percept's brain child, Sunburn has given Indian fans a carnival of music to enjoy and has successfully hosted musicians from all over the world. Part of this growing passion has been MTV and Vh1's continued support since the inception of Sunburn in 2007. It is no secret that when it comes to music the buck stops at MTV and Vh1.

Sunburn is a one stop destination for all music lovers and its popularity in India has only grown from strength to strength, supported by MTV and Vh1. Specially with Nikhil Chinappa being the festival director of Sunburn, fans have only the best of music to grove to.

Mr Shailendra Singh, Joint Managing Director, Percept mentions, We are glad to be associated with MTV and VH1 once again. They really share our passion and vision for Sunburn. Their support all throughout has been encouraging and has helped us grow the culture of dance music in this country. No one brings the groove like MTV and VH1....

Percept's concept to bring a musical celebration to one of India's loved destination of Goa and fusing their partnership with MTV and Vh1 has become a red marked date on the calendar for all music fans.

Ferzad Palia, Business head, Vh1 India, explains the association with Sunburn It's great to see the association between Sunburn & Vh1 only strengthening with every year. Vh1, being the sole flag bearer of international music in India has been deeply associated with the festival, right from when it was just a plan on paper many years ago. Therefore to see it grow this well, is even more satisfying. Sure this year too will be spectacular...

Aditya Swamy, EVP and Business Head, MTV India states, MTV has supported Sunburn right from its inception and we are ecstatic to see the festival grow in stature every year. This year we take the festival to over 10 million music fans on MTV with first ever television broadcast of the event. Also what we have in store for fans when they arrive at Sunburn is another surprise all together. So Stay Sunburnt, Stay Raw......

Sunburn 2011 will be louder and better and Percept along with MTV and Vh1 will only add to the musical extravaganza to make it bigger and a larger than life experience.

So Get your grove on and be ready to be hit by a wave of musical fiesta!