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Press Release |  28 Apr 2009 17:22 |  By RnMTeam

IPL takes the ADDA route in Big 92.7 FM, Kolkata

MUMBAI: As the Kolkata Station of BIG 92.7 FM lives up to its offering of Moner Moto Gaan (music that you like!) each day, the Station is heating up the cityscape with innovative programming based on IPL. BIG 92.7 FM Kolkata is geared up with its host of ON AIR & On Ground offering for the listeners of Kolkata. Mojar Adday Mojar Cricket will be the hero of the programming content ON AIR while Para Picnic with Khichudi, Illish will create the buzz ON Ground. The whole initiative will ensure excellent content on air which will include daily updates, exclusive content of the grand event by offering listeners a wholesome and highly engaging entertainment mix.

Cricket is not just about a serious game in Kolkata, apart from a win-loose game it is also high on excitement & about superstitions, fashion, gossip, individual opinion, Para level involvement, iconic craze.Specially in IPL this time it is marriage of on screen and on ground stars. BIG FM Kolkata took the initiative to drive all these unique flavors of 20-20... across the people of Kolkata. BIG 92.7 FM will offer a comprehensive package on Mojar Cricket... through an entertaining IPL analysis on all match days through special character Googly Ganguly who will also add to the fun quotient through a masala mix of astrology predictions, pitch & weather updates .The team anthem of hometeam Knight Riders Korbo Lorbo Jitbo Re will play exclusively on BIG FM .Ace astrologer/numerologist Sanjay Jumani  will give his prediction on Matches of the days & for key players involved in the teams playing with Knight Riders. Listeners will also get a handful Knight Riders Merchandise which incudes T Shirts, Caps, Umbrellas, and Sippers by only answering simple questions based on Knight Riders on Match days. On Ground Para Picnics during Match days will add up to the adda positioning of the station. The selection criteria being the number of sms sent from a particular para. The max number of Entries received from the para will get selected. A total of  8 paras will be selected from the total number of paras BIG RJ's will lead an adda session on cricket & the day's upcoming match prospects After the match is over ,a feast of Fish  for all the participants and families of the  para will take over in a grand way.

Commenting on the campaign, Mr. Nilangshu Chakraborty, Station Head – Kolkata, BIG 92.7 FM said, We are committed to creating superlative content; entertaining our listeners sincerely. We have a much sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming. The IPL package has been conceptualized keeping in mind the prevailing mood of the masses. Our effort at BIG 92.7 FM is to create exciting content which will be entertaining and exciting for our listeners. The innovative programming, interactivity and the mega gratification are sure to ensure high listener involvement on the Station....

We hope our listeners respond to this campaign with the same enthusiasm with which they have responded in the past making us the No.1 station across India.

Games