MUMBAI: As part of the on-going restructuring process, INX Media Pvt. Ltd. will now be called �9X Media Pvt. Ltd.'. The Company has also unveiled a vibrant new logo to complement the new name. The change of name is in line with the Company's strategy to tap new media initiatives including Licensing and Merchandising for 9XM's popular characters – Bade-Chote and Bheegi Billi.

Bhupendra Makhi, Chief Financial Officer, 9X Media Pvt. Ltd. said, The new identity of the Company is part of the restructuring process to consolidate our resources and further strengthen 9XM, which is the leading Hindi music channel in India. We also plan to aggressively tap new avenues in the media and entertainment sector and expand our existing network...  

9X Media Pvt. Ltd. has strengthen the existing team and has undertaken many unique initiatives for 9XM such as the live streaming service on its website – www.9xm.in and also a complete vibrant on-screen look for the Channel.