MUMBAI: 98.7 KYSR to Spotlight SXSW with Campfire Performances and Exclusive Content and Interviews--iHeartRadio to Launch "Austin 2012" Custom Station

Clear Channel Media and Entertainment, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, today announced a series of events to showcase breaking musicians at Austin's SXSW 2012, where every year thousands of bands, artists and other music industry elite gather to get a glimpse of the latest trends in music.

On Monday, March 12, iHeartRadio, Clear Channel's free, industry-leading digital radio service, will host iHeartRadio Live: After Hours, a late night private music event featuring live performances by K'NAAN, Foxy Shazam, T.Mills, ZZ Ward and Dead Sara with live sets by DJ Skee at the BUZZMEDIA PureVolume House Presented by iHeartRadio in Austin. (Details about each artist below.)

BUZZMEDIA's PureVolume House is a legendary late-night SXSW destination and home to BUZZMEDIA's many leading music brands, including Stereogum, Idolator, Buzznet, RCRD LBL, AbsolutePunk and of course PureVolume. The 2012 BUZZMEDIA PureVolume House Presented by iHeartRadio will host additional events throughout the week, featuring live musical performances curated by the BUZZMEDIA music brands. For more information about iHeartRadio Live: After Hours and the BUZZMEDIA PureVolume House Presented by iHeartRadio visit www.purevolume.com/thehouse .

Beginning March 14, 98.7 FM KYSR, Clear Channel's alternative rock station in Los Angeles, will broadcast from SXSW. The station's on-air personalities will interview up-and-coming artists and host intimate "campfire performances" throughout the event. For updates throughout SXSW and the latest on emerging artists, fans can visit KYSR.com, keyword: Austin. Fans can also listen to 98.7 on the station's website, as well as on iHeartRadio.com and the iHeartRadio mobile apps.

iHeartRadio will also feature "Austin 2012," a digital custom station highlighting the music of emerging artists and bands and will also include exclusive interviews.

"iHeartRadio super serves a wide audience across multiple distribution platforms and provides listeners with access to new artists and music discovery through a vast array of digital and custom stations," said Bob Stohrer, CMO, Clear Channel Digital. "We are excited to celebrate up-and-coming artists in Austin and to continue to offer our users a diverse and compelling listening experience."

iHeartRadio Live: After Hours Line-Up

K'NAAN is known for his dynamic live performances and songs of hope and freedom inspired by his experience growing up in Somalia during the civil unrest of the 1980s.



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