MUMBAI: Idea Cellular, India's 3rd largest mobile operator and one of the top brands in the country, has bagged the prestigious â€?Best Brand Campaign' at the World Communication Awards 2011, held in London recently. Idea is the only Indian company to win at the Annual Awards ceremony which witnessed participation from the world's biggest communications providers.

Idea won in the �Best Brand Campaign of the Year' category, while competing with four other leading telecom brands from across the globe. Idea received the recognition for two of its most popular and successful communication campaigns – �Break the Language Barrier' and �No Idea, Get Idea'.

The World Communication Awards (WCA) recognise companies and individuals responsible for the innovations, achievements and great new services that help in building tomorrow's industry. The Awards are open to all communications providers, whether they are a traditional carrier, service provider, multimedia content provider or another organisation providing a communication service. This year, a total of 78 organisations and individuals from across the world were shortlisted as finalists for the WCA awards in 18 different categories.

Speaking about the awards Rob Chambers, Managing Director, Total Telecom said, We were delighted to receive such a compelling entry from Idea Cellular; the judges were impressed by how well targeted the campaigns were, and how they addressed specific issues. We look forward to receiving many more entries from you in the future....

Receiving the award, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, Idea has created new benchmarks in brand communication in India, and has emerged as one of the most loved brands not just in Telecom but across categories. The win at the prestigious World Communication Awards has provided us global recognition, and has further reinforced the superiority of our brand communication and connect with the audience....

Idea's award winning brand campaign �Break the Language Barrier', highlighted the effective usage of mobile telephony services to overcome language barriers that exist in the Indian multi-lingual society. The �No Idea, Get Idea' campaign which was also recognized at WCA 2011 offered real-life reasons for switching to Idea's network, at the time of the launch of Mobile Number Portability (MNP) in India. Both these campaigns reiterated Idea's core philosophy of �championing' ideas that have the potential to change lives, albeit within different contexts.