MUMBAI: Jigsee Inc. and Hungama Digital Media Entertainment Pvt. today announced that the two companies have entered into a multi-year content distribution agreement which will for the first time allow Indian mobile subscribers to download or stream full length music videos on many popular GPRS and 3G handsets via the Jigsee Video-On-Demand (VOD) Platform.

Jigsee's VOD Platform is a mobile rich-media delivery solution designed to address the technology challenges which face Mobile Service Providers in emerging markets. Through Jigsee VOD, Hungama will be able to make it's collection of music video content available on the devices which many Indian subscribers have and use every day.

"This partnership represents a major win in the Indian market, one of the largest and fastest growing mobile markets in the world," said Ray Newal, President & CEO, Jigsee. "Hungama is a leading mobile player in India and holds the distribution rights to a vast selection of Bollywood music content. As such, this partnership is a significant step towards Jigsee's mission of enabling subscribers in emerging markets to view the content they care about, when and where they want.

"We've reviewed many solutions to deliver rich media to mobile subscribers." said Neeraj Roy, President & CEO, Hungama. "Jigsee's solution will allow us to deliver audio and video content without interruption on the most popular handsets in India, using the network infrastructure which exists today. It will be a significant service offering that we believe will be strongly accepted by consumers."