Hungama Digital Media launches digital promotions for Housefull
MUMBAI: When you have an ensemble of the funniest men in the industry coming together for a film, all you can expect is a Housefull of entertainment. Hungama Digital Media in association with Nadiadwala Grandson Entertainment Pvt. Ltd. today announced the launch of a digital promotions campaign for the film Housefull. It includes a 16 episode video blog on the making of the film, a Social Networking Application and iPhone, mobile & online game. Releasing on 30 April, 2010 the film has been directed by Sajid Khan and stars Akshay Kumar, Ritesh Deshmukh, Boman Irani, Deepika Padukone, Lara Dutta & Jiah Khan.
Speaking at a press conference to announce the launch, Neeraj Roy, MD & CEO, Hungama Digital Media said, With nearly 1000 films releasing every year, it is important for Bollywood studios to create promotional campaigns that connect with the audience. And digital media gives producers access to a captive audience that are ready to consume interesting content. The Indian audience is receptive of comic content and digital promotions for Housefull will give them a preview of a humor laden ride awaiting them at the cinemas...
The digital campaign for Housefull includes the launch of a 16 episode video blog which captures behind-the-scenes action from the shoot. This is for the first time a Bollywood film is capturing the entire schedule of the film on video blogs. Funny man Sajid Khan, director of Housefull, has narrated these blogs. There are always some candid, interesting, funny and embarrassing moments on the sets while shooting any particular film. With these video blogs we want our viewers to experience the 64 days of entertaining bloopers from the shoot..., said Sajid during the press conference.
Commenting on these initiatives, Sajid Nadiadwala, Producer of the film said, Digital promotions for Housefull are based on some of the funniest episodes from the film. Be it Sajid's narrative on the video blog or the game based on the scene between Akshay & the monkey, the audience will be on a laughter ride while playing these games or watching the videos....
The online game and application for Housefull is based on a scene where Boman Irani, Ritesh Deshmukh & Akshay Kumar characters are entangled in a three way slapping episode. The objective of the game will be to complete slapping all three characters within a stipulated time frame. The mobile and iPhone games are based on the scene between Akshay and a monkey. The users can either opt to play the character of Akshay or the monkey. The objective of the game will be to slap the monkey or Akshay as hard as possible and knock them across the park. Users will be able to select the power and the angle and then slap.
Speaking at the conference Actor, Akshay Kumar said, Hungama has designed really cool games for audiences to enjoy the funny scenes I have in the film. I had a great time shooting these scenes with the monkey, Ritest & Boman, now the audience can also play these games and enjoy the experience....
The video blogs features the videos in High definition formats on www.BollywoodHungama.com. Users can also view the video blog on Facebook, Orkut, Youtube and Dailymotion. The online game is available on Gaming Hungama and mobile games can be downloaded from leading telecom operators. The iPhone game can be downloaded from iTunes application store.
