MUMBAI: RED FM, the most loved radio station is all geared up to celebrate the joyful festival of colours amidst huge fanfare! This year RED FM is encouraging Mumbaikars to step out and enjoy the festival confidently without worrying about looking like a pink salmon the next day!

As the traditional Holi colours made from herbs got replaced by synthetic dyes, containing highly toxic chemicals causing serious health hazards, the essence of Holi has faded with time. This has resulted in many getting turned off and not playing Holi altogether!

Keeping the spirit of Holi alive, Red FM saves the day by giving out an interesting and uniqueHoli Bachao hamper to all its listeners so that they can continue to have a fun-filled festive celebration to remember!

Red FM started giving out the special hamper on every show a week prior to Holi celebrations. The Holi Bachao hamper contains essentials such as shampoo, soap, detergent, hair oil and special non-toxic Holi colours amongst others. Besides this listeners can also win free dinner vouchers. In tune with the festive season, RED FM has customized contests on every show giving ample opportunity to the listeners to win the most coveted Holi hamper of the season!

Commenting on this festive celebration, Nisha Narayanan, Senior VP, Projects and Programming, RED FM saidHoli is one of the most popular and colorful festival that is celebrated across the country with great zest and vigor. To add to the festivities, this year we are giving away the special Holi Bachao hampers to our listeners which will definitely make their experience most enjoyable and a memorable one. We wish our listeners a very Happy and a Safe Holi!..