MUMBAI: Times Music and the Orchard have engaged in an unprecedented campaign to actively showcase and promote Sufi & Ghazal music from the Indian subcontinent.

Servicing a huge demand for these two genres in the US and UK, Times Music has put together their Top 100 Sufi & Ghazal songs, thereby offering their listeners the very best of both genres from within their repertoire. This playlist features world renowned artists like Nusrat Fateh Ali Khan, The Sabri Brothers, Ghulam Ali, Mehdi Hassan and many more…

The campaign for this special playlist is running now through the end of the month of August. The playlist is also currently being promoted by innovative audio and visual ads which are accessible to Spotify freemium users.

"Sufi, Fusion and Ghazal are today's most progressive forms of music from the Indian subcontinent and Times Music has witnessed a surge of listeners in these genres from the US / UK markets over the last couple of years," shares Mandar Thakur, COO of Times Music. "Times Music is quite excited to present this amazing collection of Sufi and Ghazal music to consumers through this unique opportunity via Spotify and the Orchard."

Times Music will update the playlists regularly so be sure to follow it to stay in the loop.