MUMBAI: It's back and here to stay! Smirnoff Experience 2010 raised the bar for the electronic music scene this weekend, giving the ultimate foot tapping, pulsating electronic music experience with Germany's DJ duo par excellence - Cosmic Gate who headlined Smirnoff Experience 2010 in Delhi, Mumbai and Bangalore. With their remixes burning the turntables, this electronic music act, comprising Nic Chagall and Bossi, showed-off the skills which have propelled them to DJ stardom. Their first high energy live performance in the city saw thousands of electronic music enthusiasts grooving to their sounds at Smirnoff Experience 2010 

As the brains behind last year's vocal anthem 'Body of Conflict' and the smash single 'Not Enough Time', this DJ duo stamped their authority as remix specialists with their remix for the theme song, �I See You', from the blockbuster movie �Avatar.' With their smashing success on the music charts and experiences from around the world, Cosmic Gate was DJ Mag's highest chart climber exploding into the Top 20 of DJ Mag's latest Top 100 DJ list in 2009.

This was Cosmic Gate's first performance in India as they follow in the footsteps of electronic legends touring for Smirnoff - Paul van Dyk, John Digweed, Sasha, Ferry Corsten and John 00 Fleming.

Smirnoff Experience amplified its passion for electronic music with this colossal tour of dance music mayhem by inviting local electronica stars, Jalebee Cartel who in their original style mixed music across genres to create a raw electrifying mix of urban music for the party lovers in Delhi, Mumbai and Bangalore.

Jalebee Cartel were supported by DJ extraordinaire Nikhil Chinapa, who with his authentic style and electrifying stage presence gave the audience an experience never experienced by partygoers before.

Santosh Kanekar, Executive Director – Marketing & Innovation, Diageo India, said: Smirnoff Experience is all about creating the most exciting and original dance music parties across the world. It was absolutely spectacular to see Indian artistes share the same platform with globally renowned DJs to give fans a chance to share their passion for electronica and experience world class music right here in India....

Nikhil Chinapa, Indian DJ/ VJ and Smirnoff Experience performer, said: Watching the fans from beyond the console is a thrill like no other. With Smirnoff Experience, the legions of electronic music enthusiasts in India can definitely look forward to world class parties with the top DJs in the world....

Adding to the originality of the Smirnoff Experience, Smirnoff lovers had an opportunity to taste new, exciting and exotic Smirnoff drinks like Smirnoff Mule, Smirnoff Caipirojka and Smirnoff Banta for that �original drinking experience'.

Smirnoff Experience is an unforgettable series of high-energy experiences that celebrate originality in nightlife by bringing to life original concepts, forming one-off collaborations and championing original drinking experiences.

From Rotterdam to New York and Mumbai to Johannesburg, when people attend the Smirnoff Experience they become part of a growing international audience united within the most exciting electronic music environment.