MUMBAI: It's time to take a deep breath, fasten your seat belts and get ready for take off! Starting this Saturday, November 29th at
7 pm, the most thrilling reality show, �MTV Hero Honda Roadies: Hell Down Under' premieres on Indian television… with tougher
terrains, gruesome tasks and a brand new destination! The show is hotter than ever before as it ties up with the most awaited
movie of the year, Chandni Chowk to China. The Double Trouble duo Raghu and Rajiv, along with the stunning Deepika Padukone
announced the tie–up and flagged off this exciting journey to the most dangerous country in the world - Australia!

Says Ashish Patil, General Manager–MTV India & Sr. Vice President – Creative & Content, Set your timers to 7pm and take
cover as MTV Hero Honda Roadies is about to detonate in your living room with what promises to be the most explosive &
thrilling season till date with two bad ass brothers – Raghu & Rajiv – joining the ride to handpick the bait for sharks &
crocodiles in Australia. It's surely going to be hell down under!...

Not only have the stakes been raised to a whopping amount of Rs 10 lakhs, but the competition gets tougher and more intense
as not 13 but 20 Roadies are chosen to take on most difficult terrain and face the most dangerous and venomous creatures on
earth! With the show taking another level, there is some bad news in store, as well! Raghu's identical twin Rajiv Laxman will
join him to create even more hell for the contestants.

On the association, Deepika Padukone said, It's great to be associated with Roadies-Hell Down Under, I watch the show myself
and think it's a complete blast! Chandni Chowk to China also boasts of a similar thrilling journey that you will have to wait
and watch out for! I wish all the Roadies the very best of luck, I think they're going to need it! ...

Roadies 5.0 winner Ashutosh Kaushik adds, Roadies ek aisa safar hai jo desh ke har naujawan ko karna chahiye. Roadies ne
mujhe aur meri life ko badal kar rakh diya aur mujhe Bigg Boss jaise show mein pahunchaya. Agar Bigg Boss mere liye Bhagwaan
hai, toh Roadies woh guru hai, jisne mujhe bhagwan tak pahuchaya.... He further added, Iss saal ke Roadies contestants ko main
kehna chaahunga ki – jo ho wahi dikhao aur sab se ram ram karte chalo....

Anil Dua, Senior VP, Sales & Marketing, Hero Honda Motors Ltd said, Hero Honda has been associated with MTV Roadies since
its inception, and we have seen the show grow in popularity and its been a terrific journey year after year! It's only
befitting that Hero Honda -as the most popular two wheeler brand in the country- is associated with the most popular youth
program. As Roadies goes hell down under this time, Hero Honda promises a new reason full of attitude, fun and excitement
that only gets bigger each year! We are certain that the roadies are sure to get the side of their lives, karizma's will make
his journey even more exhilarating....

MTV Hero Honda Roadies has not only grown in popularity on- air but also online. With over 2.39 lakh members on Orkut and
growing, the inception of Roadies Battleground – the online version of the show has created its own niche in the internet
space. It just gets bigger as the MTV Roadies format is the first Indian reality show format that is going to be syndicated
abroad, in Pakistan!

MTV Hero Honda Roadies made its entry in 2003 as India's first adventure-reality show that tested the mettle of a young group
traveling cross country on bikes, by exposing them to demanding situations, harsh conditions and tough competition! This
one-of-a-kind adventure-reality show went on in subsequent seasons to evolve into a true adrenalin junkie's dream-come-true.

�MTV Hero Honda Roadies: Hell Down Under' is presented by Hero Honda Karizma, and is being powered by telecom partner Idea
and associate sponsors including Nokia, Ray Ban, Mountain Dew, Archies, Garnier Fructis, Spraymint and CEAT. The marketing
partners for �MTV Hero Honda Roadies: Hell Down Under' are KFC, PVR, Red FM, IBN7,Shoppers Stop, Big Cinemas, Hindustan
Times, The Telegraph, Baskin & Robbins, games2win, bharatstudent.com, Overdrive and Crossword.

Toh…
Ab Do Bar Lagegi!

About MTV India
MTV, India's leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them music
and non music programming (Bollywood, fashion & style, fiction, reality series and non –stop humor )in  MTV Ishtyle. The MTV
VJ's are known for their witty humor, their awesome sense of style and their penchant for the unpredictably cool. MTV India
is now part of Viacom – 18, a 50 – 50 joint venture between Viacom & Network TV 18. Since its launch in 1996, the channel has
been felicitated at various national as well as International platforms for its unique humor and unmatched creativity. MTV is
the ultimate destination for advertisers to reach out to the Indian youth with its path breaking properties (MTV Fully Faltoo
Films, Vodafone MTV Splitsvilla, Intel Centrino MTV On The Job, Miranda MTV Kickass Mornings, Style Awards, Pepsi MTV Youth
Icon and MTV Hero Honda Roadies, among others) that have created unparalleled loyalty amongst the viewers.
With almost 600 thousand hyperactive users, www.mtvindia.com continues to be the most popular youth hangout online.

About Viacom 18 Media Pvt. Ltd
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading
entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one
of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content
& allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18
and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of
India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the
fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion
picture brand that produces, acquires and distributes Hindi films and also launched the Hindi General Entertainment channel -
COLORS. This apart, Viacom18 also runs Viacom's consumer products business in India. Viacom18 brings together the unique
strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in
serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to
www.viacom18.com, www.viacom.com and www.network18online.com respectively.