MUMBAI: In an attempt to fulfill the aspirations of the talented that have the ability to make it big but don’t have the financial support, Fever 104 FM presents – Reliance Commercial Finance & Fever iDream. The station that has been redefining the radio listening experience brings its listeners this path-breaking innovation which is also the 1st in the Indian radio industry.

Sponsored by Reliance Commercial Finance, Fever iDream will give an opportunity to listeners to make their dreams come true of starting their own SME business. Listeners will have to share a business idea and send in the entries and the best business Idea will get awarded Rs 25 lacs to make the dream come true. The concept will run on Fever 104 FM Delhi, Mumbai, Bangalore and Kolkata.

Commenting on the concept, HT Media radio and entertainment business head Harshad Jain says, "It has always been our endeavor to make the radio listening experience special by making it more innovative and interactive. Fever iDream is the 1st such radio innovation where people can fulfill their business dreams and be their own boss. The concept is aimed towards helping budding entrepreneurs who have the capability but lack funds. Reliance Commercial Finance and Fever iDream can change lives and I am sure it will be a huge success."