MUMBAI: Fever 104 FM, Bengaluru's popular FM station has launched the second season of the immensely popular, �I Love Fever 104 FM' Contest. This time Fever 104 FM is giving its listeners a never-before opportunity to loot a bank of gold coins – I Love Fever 104 FM helidre Goldu, Hello helidre Guldu!

The contest that kicked off 23rd November onwards, requires listeners to answer their calls with �I love Fever 104 FM' instead of Hello to win a gold coin. If they don't, the gold coin gets banked, and the next listener to participate has a chance to win not one, but two gold coins. The number of gold coins at stake keep on increasing until a listener answers the phone with ' I love Fever 104 FM', post which the counter goes back to one gold coin! It's a loot and Fever 104 FM has the key to it. All that people have to do is register and stay tuned to Fever 104 FM to track the gold coins counter and listen to bombaat music!

Vidya Harish, a listener who won 6 gold coins, says �I am very thrilled. My interest kept on increasing with every additional gold coin and couldn't believe that I finally won the loot! I consider myself very lucky and thank Fever 104 FM....

Sowmya, who won 5 gold coins, says, I was answering every call with �I love Fever 104 FM'. My friends, family found it funny but after I won the gold coins, they've also started doing the same....

Speaking on the promotion, Fever 104 FM's National Marketing Head, Neeraj Chaturvedi says, With last year's encouraging response, we chose to repeat �I love Fever 104 FM' with a twist. We are glad to see the response and look forward to some more fun and excitement in the coming week. With the comeback of this initiative, we hope to increase our involvement with our listeners, escalate their excitement levels, and give them a chance to get rewarded for their loyalty and participation on Fever 104 FM....