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Press Release |  28 Sep 2012 12:24 |  By RnMTeam

'Direct Dil Se' touches Delhi's heart, courtesy Radio City Connect

MUMBAI: The activations arm of Radio City, Radio City Connect recently executed an exciting activity in Delhi taking popular show ‘Direct Dil Se’ out of studio to a Tata Motors showroom. The activity that happened across Delhi and NCR garnered immense response. RJ Ashish of ‘Direct Dil Se’ wooed the audience in his trademark style making the activity superfun.

This has been the biggest studio shift executed by Radio City Connect spread across 18 residential complexes and two of the largest Tata Motors showrooms in Delhi. Fun buzzed in the atmosphere with a painting competition for kids, caricature, tambola, mehendi, magic shows and an inflated Mickey to wow the kids. However the highlight of all the excitement was Radio City’s RJ Ashish who took over the crowd in all his charisma, establishing his claim as ‘Dilli da shararti munda’.

This has been the first time that an entire studio set-up was created in a Tata Motors showroom. The activity was spectacular with people enjoying the carnival and participating in huge numbers.

Speaking about the activity, Radio City president & COO Ashit Kukian said, “Radio City Connect has once again established its expertise in managing an all-round integrated campaign. Creating the carnival atmosphere was tough but it has been expertly pulled off by the team. The novelty of the idea ensured that people really enjoyed the activity making it a success while seamlessly integrating the brand.”

Radio City Connect conducted the Tata Motors Studio Shift activity in Delhi and NCR on the first and second weekends of September.