MUMBAI: In its endeavour to live its brand line Suno Sunao Life Banao BIG 92.7 FM took over the noble cause of girl child education this World Literacy Day. The Station tied up with the NGO Nanhi Kali and took on the cause with listeners. Interesting contests were played on air with listeners and for every win – BIG 92.7 FM contributes a years education for a girl child from the NGO. In Mumbai, greeting the little girls and congratulating them was none other than Sambhavna Seth – a lady who has made a mark for herself, with a background in Bhojpuri films  While in Delhi, BIG FM had Amaan and Ayaan Ali Khan commemorating the event.

Coined as �Music with a Cause', a two-day long contest on the eve of the International Literacy Day, invited the interested listener volunteers to support this cause by participating in the contest. There were ten winners of the contest and BIG FM on behalf of each of the winner sponsored the education of one girl child from �Nanhi Kali' for a year. The campaign was aimed to stimulate and sensitize its listeners towards the similar problems in the society and that with everyone's small efforts; a huge societal challenge can be addressed.

In Delhi, the sarod maestros entertained the listeners with their wits, and interesting anecdotes, while emphasizing on the need of education. Known for their warm and caring nature, Amaan and Ayaan spent quality time with the girls from the NGO and had a gala time with the RJs – Ramit and Jiah, whose played numbers which were quite a treat for the listeners and the kids. In Mumbai, Sambhavna entertained the listeners along with RJ Rani, with her �in the face answers' and bold outlook to life with interesting anecdotes, while emphasising the importance of girl child education.