Big 92.7 FM gets Slumdog Millionaire's Tanay and Tanvi To say to Mumbai 'Vote Kar Ke Hi Chill Maar'
MUMBAI: With the elections fever peaking with the Mumbai elections in the next 24 hours, BIG 92.7 FM's Mumbai Station hosted a unique initiative urging Mumbai-ites to exercise their right to vote. Led by the evening drive time jock - RJ Rohit and kids of Slumdog Millionaire fame Tanay Chedda and Tanvi Lonkar and supported by kids of listeners – they all said in one voice - Mumbai �Vote Kar Ke Hi Chill Maar'! This essentially communicates that the kids want adults to behave responsibly, given that they cannot vote and their future is in the hands of adults while implying the importance of the right to vote. The initiative was part of the stations summer campaign which helps Mumbai beat the heat and the stress with evening jock - RJ Rohit getting Mumbai to Chill Maar.
The kids were taken on air interacting with RJ Rohit and sharing their dreams for the India of tomorrow. Several of them were seen sharing ambitious thoughts with what they think politicians should do and how they will contribute on turning 18! The kids then proceeded to do graffiti, marking their support to the cause. The kids were at their creative best, using a riot of colours which finally resulted in an extremely colourful and meaningful message to adults Post the event, the flex with the graffiti will be placed atop the BIG OB Bus and will cover the city, reminding adults of their responsibility to the kids, the future tomorrow. Kids from across localities will be encouraged to come and make their mark on the flex, thus ensuring higher participation through the extremely innovative way of communicating to adults. It is not about preaching, but about making people stand up, notice and take seriously their right to vote!
BIG 92.7 FM has been promoting the message to Vote through its RJ's endorsing it heavily on air, along with covering all the latest developments on the political front, while providing listeners with candidate information etc., all this while spreading the clear message to Vote! The event with the kids was an extremely innovative way to communicate with adults, making them realise that it is not just their lives, but millions of lives of kids that their votes will impact.
Commenting on the campaign, Neerja Dhillon, Station Head, BIG 92.7 FM Mumbai said, As a responsible media brand, it is our endeavour to influence and positively impact society through our holistic offerings and innovations. We have conceptualised this unique campaign, using kids, so that we demonstrate to adults that there are thousands of lives who are dependent on them - to exercise their right to vote responsibly. Vote kar ke hi Chill Maar is innovative and tells Mumbai that they can chill once they have voted, and is sure to get noticed and create a sizable impact and will be an eye-opener for those who take this right lightly....
MUMBAI: With the elections fever peaking with the Mumbai elections in the next 24 hours, BIG 92.7 FM's Mumbai Station hosted a unique initiative urging Mumbai-ites to exercise their right to vote. Led by the evening drive time jock - RJ Rohit and kids of Slumdog Millionaire fame Tanay Chedda and Tanvi Lonkar and supported by kids of listeners – they all said in one voice - Mumbai �Vote Kar Ke Hi Chill Maar'! This essentially communicates that the kids want adults to behave responsibly, given that they cannot vote and their future is in the hands of adults while implying the importance of the right to vote. The initiative was part of the stations summer campaign which helps Mumbai beat the heat and the stress with evening jock - RJ Rohit getting Mumbai to Chill Maar.
The kids were taken on air interacting with RJ Rohit and sharing their dreams for the India of tomorrow. Several of them were seen sharing ambitious thoughts with what they think politicians should do and how they will contribute on turning 18! The kids then proceeded to do graffiti, marking their support to the cause. The kids were at their creative best, using a riot of colours which finally resulted in an extremely colourful and meaningful message to adults Post the event, the flex with the graffiti will be placed atop the BIG OB Bus and will cover the city, reminding adults of their responsibility to the kids, the future tomorrow. Kids from across localities will be encouraged to come and make their mark on the flex, thus ensuring higher participation through the extremely innovative way of communicating to adults. It is not about preaching, but about making people stand up, notice and take seriously their right to vote!
BIG 92.7 FM has been promoting the message to Vote through its RJ's endorsing it heavily on air, along with covering all the latest developments on the political front, while providing listeners with candidate information etc., all this while spreading the clear message to Vote! The event with the kids was an extremely innovative way to communicate with adults, making them realise that it is not just their lives, but millions of lives of kids that their votes will impact.
Commenting on the campaign, Neerja Dhillon, Station Head, BIG 92.7 FM Mumbai said, As a responsible media brand, it
is our endeavour to influence and positively impact society through our holistic offerings and innovations. We have conceptualised this unique campaign, using kids, so that we demonstrate to adults that there are thousands of lives who are dependent on them - to exercise their right to vote responsibly. Vote kar ke hi Chill Maar is innovative and tells Mumbai that they can chill once they have voted, and is sure to get noticed and create a sizable impact and will be an eye-opener for those who take this right lightly....
