MUMBAI: BIG 92.7 FM's Bangalore Station conceptualized a campaign that will ensure its listeners get a chance to get tough on the current slowdown. Aptly christened 'Bitti Harusha Idi Varusha', the contest was aimed at giving listeners a chance to win free goodies to last them an entire year during this Sankranthi. The contest which began on January 8th concluded on January 14, 2009 with winners being declared every single day.

The contest was kicked off by sandalwood actress Biyanka Desai at the BIG FM Studios on 8th Jan. She also handed over a year's supply of assorted biscuits, chocolates and other snacks to the children of Asha Nilaya – an orphanage in Ejipura to mark the occasion.

While 6 winners were declared each day, the grand finale was held on January 13, 2009 at Garuda Mall where 5 listeners were picked on-air & 5 participants on the spot. They were quizzed over 3 rounds (Music & Movie Round, Trivia on Bangalore and Survery Based Questions) with eliminations from each round. The first round saw 6 participants getting eliminated, one more in the second round leading to 3 women in the final round. The winner Rashmi, a BCom final year student was the ultimate winner who answered all the questions correctly and won a year's supply of Sarees, Petrol Vouchers, Fitness packages and many more.

Listeners could register for the contest via SMS (BIG _ Name to 55454) or call on 80-39890927 and leave their name and number. BIG FM RJ's randomly picked registered listeners starting from the 8th of Jan and quizzed them on-air. Those who were successful in giving just one correct response won a year's supply of merchandize.

Commenting on the campaign, Mr. Sunil Kumaran, Head - Karnataka & Kerala, BIG 92.7 FM said, "We are committed to creating superlative content and entertaining our listeners by providing them wholesome entertainment while addressing their need requirements. 'Bitti Harusha Idi Varusha' was conceptualized keeping in mind the prevailing mood of the listeners and we are happy to have received overwhelming participation from our listeners who have made us the No.1 Station in the City."