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Press Release |  26 Nov 2012 11:32 |  By RnMTeam

Bengaluru jams to Harley Rock Riders Season III

MUMBAI: The music and motorbike aficionados in Bengaluru came together under one roof to celebrate and sway to the performances by talented Indian and International Rock Bands. Clarks Exotica re-incarnated into a mega carnival with Harley-Davidson motorbikes vibrating the atmosphere, Tattoo artists performing magic with their ink and boot camps to give bikers a feel of the thumping Harleys. The excitement levels touched new heights when Harley-Davidson unveiled the new asteroid from the Dyna family – the Fat Bob.

“Harley Rock Riders truly embodies the spirit of Harley-Davidson and is a testament to our association with Indian rock music in the years to come. After receiving an incredible response for our mega music initiative, in the third season, Harley Rock Riders has come up with an exciting format for the city of Bengaluru. We are also proud to unveil our new CKD model Fat Bob at this mega event, as the leisure biking culture in the southern part of India still remains extremely strong” said  Harley-Davidson India managing director Anoop Prakash.

The historic association of Harley-Davidson with Rock music and its legends gave birth to the annual music property – Harley Rock Riders in India in 2010 to bring together motorcycling and music like never before. The focus of this initiative is to revolutionise the rock music culture in India by encouraging promising indigenous rock bands and providing them a unique platform to showcase their abundant talent.

The spectacle at Bengaluru kick started at 12 noon by a decibel smashing performance by the Budweiser Band Hunt winners. The tone was set and the mood upbeat as The News band conquered the masses present at Clark Exotica through their ear splitting and mind boggling performance. The chain reaction of music, bikes and nirvana reached their epitome with performances by young and hot blooded Indian bands- Solder, Albatros, Frank got the Funk, Kryptos, Galeej Guru, Boomrang, Light Years and Soulmate.

The floodgates to music nirvana were finally opened by the Legendary Swedish band - The Wolf, as they tore apart music manuals and rewrote the key notes with their own music. By 9.30 pm Bengaluru youth head banged in unison as guitar strings resonated with each rapid stroke and the night sky lighted up to the passion of fans.

Harley Rock Riders is not only a music festival but also a true reflection of the Harley-Davidson culture and lifestyle and all of it was on display at Bangalore. Harley-Davidson Boot Camps were present at the event to cater to existing and potential customers to come and experience the iconic Harley-Davidson bikes first hand, feel them, ride them and order them at their will. Tattoo Booths catered to the body art enthusiasts, Cannon photo shoot booths provided people to imprint the electric atmosphere in a 4X4 frame; graffiti and art installations completed the aura of the event.

Harley Rock Riders gave the Bangaloreans a taste of Harley-Davidson global culture for the first time ever and left its imprints in the heads and hearts of many, and as they bid adieu Harley Rock Riders will return next year louder and grungier than ever before.

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