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Press Release |  30 Jun 2009 11:54 |  By RnMTeam

Arbitron Welcomes Opportunity to Discuss PPM with Congress

MUMBAI: Arbitron Inc. (NYSE: ARB), in response to reports that U.S. House Committee on Oversight and Government Reform has requested information from the Federal Communications Commission regarding the impact of the Portable People Meter(TM) (PPM(TM)) on radio listening estimates, has issued the following statement:

"Arbitron welcomes any opportunity to discuss the importance of electronic measurement, the effectiveness of the PPM technology, the value of the data it produces and our disciplined approach to the deployment of the service across the United States," said Michael Skarzynski, President and Chief Executive Officer for Arbitron. "Arbitron looks forward to sharing with the Committee our expertise and insights based on our long history and extensive experience in gathering, distributing and supporting the currency that is used throughout the radio industry by broadcasters, advertisers, and agencies."

The PPM electronic measurement service is currently used in markets to gather detailed information on radio listening habits. As Arbitron continues to commercialize its PPM service across the country, the company is seeking input from its stakeholders and has already implemented a number of improvements, including more cell-phone only panelists and increased targets for minority listeners in PPM samples.

"We maintain an ongoing dialogue with broadcasters, industry groups, advertising agencies, the Federal Communications Commission, and Congress as part of our commitment to continuous improvement program for the PPM service and technologies," said Mr. Skarzynski.