MUMBAI: Thefuture.fm, the cloud-based radio platform streaming new mixes and performances by the world's top DJs, has introduced the industry's first music players for social media that resolve and compensate rights holders enabling DJs to derive revenue simply by sharing their content with fans via Facebook and Twitter.

Adoption and use of the players by the DJ community has been immediate. Within days of launching the players, world-renowned DJs Afrojack and Steve Aoki used the Facebook and Twitter players, respectively, to premiere new radio shows and mixes. Additionally, Dubset and The NoiseHouse established a partnership to develop and share exclusive content specifically for the new players to premiere new radio shows and mixes via social media, blogs and popular editorial outlets. "As a leading producer of EDM radio shows and DJ mixes, we are always seeking new means of distribution for our artists. When we learned of Dubset's ability to compensate rights holders of the music contained in our shows we recognized an important void had been filled in the industry, and we want to help fix it," Luke Neville, Managing Director at The NoiseHouse, said.

DJs upload their content at Thefuture.fm and share it via a Facebook post or tweet; Dubset's platform and technologies do the rest. Ad revenue is created for the DJ by Dubset and from that the underlying rights holders of the music being mixed are paid royalties. "Prior to the release of MixSCAN™ and these players, there was a broken ecosystem. DJs had been utilizing platforms and players to share mixes without receiving any compensation and underlying rights holders and publishers have been bypassed. Now, not only is the DJ able to generate revenue from their performances, mixtapes, podcasts, or studio sets, all artists whose music they are mixing will be paid royalties," Bob Barbiere, CEO of Dubset, said.

The media players utilize Dubset's proprietary MixSCAN rights management technology and platform which registers the mix content creating what's known as a MixDNA. This technology resolves real-time rights complexities and reports consumption and use to ASCAP, SESAC, BMI, and SoundExchange. Thousands of the world's top DJs are utilizing Dubset and Thefuture.fm to ensure their content is registered, rights-managed and eligible for royalty distribution.

"We're thrilled to offer DJs an exciting new way to share their work in a manner that's not only easily embeddable on social media, ensuring the widest reach and easiest listening for fans, but also provides monetization for themselves and the artists whose music they're working with," Rachel Springate, Chief Artist Officer of Dubset, said. "With superstars like Afrojack and Steve Aoki sharing tracks with hundreds of thousands of fans through Thefuture.fm's players, we're confident that it will soon be ubiquitous on pages visited by EDM lovers across the Internet."