RnM Team    12 Aug 10 13:54 IST

MUMBAI: 94.3 MY FM Indore celebrates its third anniversary today with a social initiative under the station’s CSR programme ‘Koshish Dil Se’. A break from the monotonous routine, ‘Koshish Dil Se’ is an inspirational crusade for the residents of Indore. As the popular radio station live upto its brand philosophy of Jiyo Dil Se, it brings opportunity for its listeners to be a part of the programme with MY FM thereby making a difference in the lives of people through ‘Koshish Dil Se’.

Commemorating the third annual milestone of its Indore station, MY FM continues to pursue its social responsibilities in an inspirational endeavour. Under this project, MY FM has adopted three under privileged kids and has taken up the responsibility of providing basic care and amenities to them.

MY FM extends the joy of this occasion by taking up the efforts to enroll these children in local NGO Sanjeevani in order to cater to their care and development. With a spirit of India poised, MY FM yet again makes a motivational effort to encourage its listeners to participate in this cause by making contributions and donations for these under privileged kids.

The activities undertaken, as part of 94.3 MY FM social programmes, are focused in bringing joy in people’s lives through these special occasions. The radio station as an ode to its philosophy will be driving towards the goal of encompassing the society into its spirit of Jiyo Dil Se throughout the year. With the conclusion of the same, the Indore station became the seventh station under the umbrella of 94.3 MY FM to take such a momentous initiative.

Commenting on the initiative, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) says “With a great response of this initiative in our cities like Bhopal, Jaipur, Udaipur, Ahmedabad, Amritsar and Gwalior, we now move ahead with a similar activity in Indore. Instead of celebrating through regular activities, we chose to celebrate this day by helping some underprivileged children in the city and giving them a Jiyo Dil Se! experience. Through our initiative ‘Koshsih Dil Se!’, we want to set a benchmark in the society to make a difference in people’s lives.”

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