MUMBAI: In a bid to educate Delhites on matters related to civic sense and responsibilities, 92.7 BIG FM had unleashed a new campaign called "Dilli mein game shame ho rahe hai, shame shame mat hone dena". The campaign attained an even larger significance on the occasion of CWG 2010, especially when the entire world is either visiting Delhi or has their eyes set on the event.

As a part of the campaign, the radio station has taken pledges from celebrities as well as auto drivers and shopkeepers to keep their city clean and green when sporting fraternities and other visitors from various parts of the world are in Delhi. 92.7 BIG FM's listeners were given live updates from the gala opening and closing ceremonies. The radio station also updated its listeners every hour with the trivia about all the matches.

The only radio station which held on-air contest which gave its listeners an opportunity to win CWG passes every hour. Listeners also won passes worth Rs.5000 for the opening and closing ceremony apart from the matches passes. Further added to the matches was celebrations with its listeners, BIG FM has also given out the concert passes for qutub festival, organized by Delhi tourism.