MUMBAI: 92.7 BIG FM announces a campaign titled ‘Mumbai Manao Life Banao’ to celebrate the passions that make Mumbai city what it is! Consumer research and audience mapping indicate elements like food, fitness, Bollywood, cricket, religion…scoring high amongst Mumbai-kars, and since 92.7 BIG FM is a truly local radio station, it celebrates through this campaign the passions of the people of Mumbai!

Beginning with food as the first passion being celebrated, the campaign kicked off getting up, close and personal with the multi facetted cuisine of the city. RJ Ankit’s breakfast special at ‘Eat Around the Corner’ in Bandra with the cast and crew of the upcoming movie Vicky Donor. The show was aired live from the restaurant where RJ Ankit interacted with the cast as well as other patrons at the restaurant. The discussion revolved around how the magical city of Mumbai serves cuisines from every corner of the country and perhaps the world and how innovative Mumbaikars can get when it comes to inventing something as simple as a vada pav, a wholesome, filling and inexpensive meal, which can be had on the go or the creation of an internationally acclaimed food delivery logistics service called ‘dabbawalla’.

In addition to the delightful discussion about food and flavors with the cast he also interacted with the people at the restaurant and explored their food tastes.

The campaign will see RJ Ankit hosting the show from 4 best breakfast joints in the city this month. With each month dedicated to a different passion of Mumbai, it promises to offer the people of Mumbai the best entertainment mix, while offering marketers to reach out to a wider audience both on air and on ground through increased consumer interactions.