MUMBAI: Popular Bollywood singer, Shaan, today donated his old frames in the One Sight Foundation box as a part of 20:20 by Ray-Ban.... Ray-Ban, on the launch of its new stylish line of optical frames collection under the 20:20 by Ray-Ban..., commenced its engagement campaign with the customer inviting them to donate gently used eyewear for the needy.

Under the 20:20 by Ray-Ban...campaign, customers can trade-in their old spectacles and get 20% off on brand new Ray-Ban optical frames. The old spectacles thus collected are cleaned and repaired by the OneSight Foundation, which runs vision care charitable programs, and then donated to those underprivileged who cannot afford to buy spectacles. The initiative not only provides an offer to the customer but also involves them in a charitable act of donation.

Commenting on participating in this cause, singer Shaan said, I am pleased to donate my frames for this cause which will help people to see the world better....

Speaking about the initiative, Mr. Amitabh Sehdev, Marketing Manager of Luxottica India, stated, Millions of people suffer from poor vision simply because they don't have access to or cannot afford care. With the launch of 20:20 by Ray-Ban... campaign, we present the consumers a chance to avail of an attractive offer while also giving them an opportunity to get involved and help!...

Highlighting on the new 20:20 collection by Ray ban, he elaborated, I believe that with Ray Ban Optical frames we should be able to set new trends in the belief that spectacles also makes a statement in the way we carry ourselves.

On 20:20 by Ray Ban: The company feels that frames are an important fashion accessory today and need not be perceived as boring. This is evident from their styles and designs and hence the communication of fun and colour. There is a special logo for the program which has �20:20' hinting at the discount of 20% and an optical frame in faded effect signifying Ray-Ban optical frames. 20:20 also stands for perfect vision and therefore the connection with optical frames.

The company hopes this program will ensure customers are aware that Ray-Ban not only makes world class sunglasses but also offers great quality and fashionable optical frames.

The communication is currently being aired on leading Radio and Print Dailies across India. The messaging is fun in nature starting with teasers like

-�Magic Happens when old spectacles meet 20:20'

-�Why does 20:20 leave me feeling very good'

-�Are we all doing the 20:20 together'

-This 20:20 will be a bit different with Ray-Ban.

The campaign will go on from 31st July to 30th August across India at all RX doors only. This will take place in the following cities: Delhi/NCR, Mumbai, Kolkata, Chennai, Bangalore Hyderabad, Ahmedabad, Pune, Chandigarh, Lucknow, Jaipur, Baroda, Kanpur, Surat, Nagpur, Goa, Varanasi,  Ludhiana, Patna, Ranchi, Bhubaneswar, Kochi, Raipur, Indore.