Radio Mirchi Delhi's Purani Jeans has almost lost its flavour with Sayema missing from the scene. After a long absesnce of three months, the RJ is back to woo the Mirchi audience with the same charm and zeal. Caught in a conversation with Radioandmusic.com's Shabana Ali, Sayema discusses her experience on the show and her journey as an RJ.
What are the new elements incorporated in Purani Jeans after your comeback?
I have got a good gift for my audience of Purani Jeans and that's 'nayee kameez'. In this segment, I will play a new song from the 90's. This segment would have the best numbers from the era of Qayamat se qayamat tak, Dil se and others. Apart from that, my Purani jeans will also feature one of the black and white classics.
What kind of contests and interactions do you have in your show?
Purani Jeans, as the name says, is all about old Bollywood music which forms a very important part of everyone's life. As it is a late evening show when people have returned from their daily work, people can just pick up their phone and talk about anything and everything they want to share with me. Or it could be something interesting about old singers and music directors which I may not know. So, the interaction is just non dimensional.
After three months, why did you choose to return to the show?
I did not leave the show. I was just on a vacation. When I came back, I had to get back to my show. I was craving for it as much when on holiday. It was a need at both ends. My love for the show got me back here.
Do you think you have less listeners at night? Had this show been in the mornings, you would have grabbed more ears.
This is a very different body clock altogether. There is no such data saying there are more listeners in the morning or less listeners at night. There are people driving to work who are tuned in to the radio on their way, while at night, I have a direct competition with TV. Attention gets divided because there are other options available. But I have seen a lot of loyal listeners who call me and participate in my show.
What kind of audience participates in your show?
My target audience is everyone from a