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'I use as much simple, local language as I can' - Big FM's RJ Sekhar

A chess champ, veejay and an RJ, Sekhar can easily claim to be the 'most popular face' on radio in Hyderabad. After a stint in SFM, Sekhar jumped over to Big FM and has been hosting the Big Sandadi show for a while now. He is also the only RJ from the city of the Char Minar to bag two awards at the India Radio Forum. In a chat with Radioandmusic.com's Sonal Tirthani, Sekhar talks about the art and science of RJing.

Excerpts:

You are the only RJ from Hyderabad who bagged two awards in the India Radio Forum awards, how does it feel?

It feels great but I had like to admit that when I won the award I wasn't aware I'd won it. It was from a few colleagues and a website that I found out that I'd won an award. I won the award for 'Best Telugu program on radio for 2006-07' and 'Best Telugu promo on Radio for 2006-07'. I did both of them with 93.5 S FM. It is really great to be appreciated with an award.

Do you think after an RJ bags such awards, the listeners' expectations increase?

Yes, I'm sure they do because then you have to sound worth that award. Awards are a responsibility too! An RJ must try to excel and not fall below the standards his listeners set for him.

You started with VJing and still are a VJ on Gemini. How did radio happen to you?

When I started my career, radio was not a boom in Hyderabad. Television was the 'in' thing and VJing the hottest career. I took it up and still enjoy my job as a VJ. Then, when private FM players started entering Hyderabad, I decided to give RJing a shot. Today, I really am happy with the way my career has shaped up.

What research do you do to generate the content for your morning show 'Kevvu Kekaa'?

The four hours of my show are divided into four parts consisting of an hour each. The first part is when we invite experts from the fields of numerology or astrology; the second part is where I take up a current issue in the city and ask people to voice their opinion. The third hour is dedicated to contests and the fourth hour keeps changing, keeping the current festival in mind or



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