Pavan R Chawla    03 Jan 11 16:25 IST

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Agnee, one of India's most popular bands, was the first major act in the country to release free music online, and is now into film music direction. In a definitive and exhaustive interview, Agnee's award winning percussionist and singer Mohan Kannan, who, along with Koco, fronts the extremely popular band, speaks of life before and after MTV Splitsvilla, the challenges private bands are facing in popularizing their music, Radio One's â€?One Chennai One Music' initiative for non-Bollywood music, the influences and vision of Agnee, why he gave up a senior banking and finance job for a full time musical career, and more. From a conversation with Pavan R Chawla, Director Content & CSO – Indiantelevision Group, and Editor RadioAndMusic.com 

Describe the Splitsvilla experience. In fact, the entire process of receiving the mandate and recording both, the theme song and Splitsvilla Anthem. How did you go about composing both elements, as a team? What changes did each element go through before it was finalized? What was the creative relationship and exchange like, with MTV's creative team,  in the process of creating both elements?

The process of creating this song had actually nothing to do with Splitsvilla. It so happened that we at Agnee wanted to start a way of reaching out to our fans and release singles. So we decided to start something called Create with Agnee  with this song,  which didn't have lyrics till then. We said let's try and get our fans to write the lyrics, so that they get involved with it before the final song was even released. When we met Ashish Patil from MTV while looking for a partner to promote the contest, he came up with the idea of using the track as the theme song for Splitsvilla,  as it gave us the show as a platform and in parallel we could run the contest for the lyrics.

Once we ran the contest and when we sat with the winners subsequently to write the final lyrics, we did keep the show in mind so that the lyrics fit with the basic context of the show and could also lend in parts to situations in the show. So this is one time when the theme song for a show was actually composed in a silo before even discussing the creative part of the show!!

Has life for you and Agnee been distinctly



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Shashank 09:36:02 AM 30 Jun 2011 Report Abuse
would any one tell me when the music of alaap is going to be released.... i like that song sung by mohan sir, " AAYEGA............ROSHINI " shooted at BIT campus....Durg.... it is an awesome song i've ever heard, but not completely.......
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