RadioandMusic
| 26 Feb 2020
Big FM and Radio City claim same market share in Mumbai and Delhi

MUMBAI: In the 11th week of 2015, Big FM and Radio City claimed the same market share and TARP of 18.4 and 1.3 per cent respectively in Mumbai. However, in Bengaluru Radio City led with a market share of 21.7 per cent, while Big FM registered a market share of 21.5 per cent. Both stations, however, shared the same TARP of 2.4 per cent in the city.

In Mumbai, Radio Mirchi registered a market share of 14.4 per cent, followed by Fever FM and Red FM which registered 13.7 and 10.5, respectively. Big FM's show 'Suhana Safar' with Anu Kapoor topped the list of top ten shows with a TARP of 2.5 per cent, and it was followed by Radio City's 'Kal Bhi Aaj Bhi' with RJ Gaurav (TARP of 2.8 per cent). Amongst the other top five shows of the week were 'Breakfast Show' with RJ Siddharth, 'Kasa Kai Mumbai' with RJ Archana and RJ Salil and 'Pal Do Pal' with RJ Karan Singh.

In Delhi, Fever FM took the top spot with a market share of 18.9 per cent, followed by Radio Mirchi with 12.9 per cent, while Big FM and Radio City once again registered the same market share of 12.3 per cent in the capital. They were followed by Red FM, which had a market share of 10.7 per cent. Three Fever FM shows - 'Evening Drive' with Nitin, 'Full on Punjabi' with RJ Avinash and 'Dilli ke Do Dabang' with Manu and Abhilash, were among the top ten shows in the city. Radio Mirchi's 'Hi Delhi' with RJ Rohit did well to claim the fourth spot, while 'Suhana Safar' with Anu Kapoor ranked five based on its TARP as compared to other shows in the city.

Radio Mirchi registered a market share of 20.2 per cent, followed by Big FM with 15.3 per cent in Kolkata. Shows that did well in the city were 'Kaali Kotha' with RJ Jaganath, 'Breakfast Show' with RJ Mir, 'Breakfast Show' with RJ Khas Koushik, 'Coffee House Classic' with RJ Riya and 'Breakfast Show' with RJ Shouvik.

In Bengaluru, Radio City and Big FM held the first and second positions, respectively. Radio Mirchi took the third spot with a market share of 17.6 per cent and Fever FM was in fourth with a market share of 11.5 per cent. Shows like 'Big Coffee' with RJ Shruti, 'Hi Bengaluru' with RJ Smitha, 'City Mathu' with RJ Rachna, 'Love Guru' with RJ Love Guru, 'Fever Flashback' with RJ Rubina, 'City Mathu'  with RJ Pradeep and 'Shubhodhaya' with RJ Sowjanya, did well in the city.