RadioandMusic
| 23 Sep 2018
Radio City takes back its position as Big FM slips

MUMBAI: Radio City Mumbai positioned itself highest in the city with a market share of 17.4 per cent, TSL of 5.24 and TARP of 1.3 per cent, according to the RAM report for week 34. After being in the top position for three weeks in a row, Big FM slid down to number two with a market share of 17.2 per cent.

In Mumbai, the other stations maintained the same position as last week, which included Fever FM in third place (14.2 percent), Radio Mirchi in fourth (13.5 per cent) and Red FM in fifth (11.1 per cent). Fever FM reported the highest TSL of 6.36 in the city, while Radio City show ‘Kal Bhi Aaj Bhi’ with RJ Gaurav registered highest TARP of 3.8 per cent (25+ years) in Mumbai.

In Delhi, Fever FM was on top after registering a market share of 19.7 per cent, which is 0.4 per cent higher in comparison to its market share for week 33. Big FM came in next with a market share of 13 per cent. Meanwhile, Radio City, Radio Mirchi and Red FM, reported market shares of 12.9 per cent, 12.6 per cent and 12.1 per cent, respectively. Big FM, Radio City, Radio Mirchi and Red FM, each registered a TARP of 0.9 per cent. Fever FM’s ‘Evening Drive’ with Nitin reported the highest TARP in the city.

Radio Mirchi held on to its top position in Kolkata with a market share of 19.6 per cent, which is 0.3 per cent higher compared to the previous week. Once again Big FM took second place with a market share of 15 per cent. Fever FM and Oye FM held the third and fourth positions in the city, respectively. Radio Mirchi’s ‘Kaali Kotha’ with RJ Jaganath reported highest TARP (4.8) in the city.

In Bengaluru, Radio City dominated with a market share of 21.8 per cent, the same as week 33. Big FM stayed in second position with a market share of 21.6 per cent, TSL of 8.2 and TARP of 2.5 per cent. In third place was Radio Mirchi with a market share of 17.4 per cent, followed by Fever FM and Red FM. Meanwhile, Big FM’s ‘Big Coffee’ with RJ Shruti reported a TARP of 6.1 per cent.

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