RadioandMusic
| 16 Jul 2020
'Fever Voice of Change' has launched second campaign under women safety

MUMBAI: After the success of its 1st initiative underwomen safety campaign, Fever Voice of Change has launched 'Mission Tezaab' the 2ndbig initiative under the campaign. Superstar John Abraham is the face for this CSR drive.

Started on 14th April, Mission Tezaab is aimed towards rehabilitating Acid Attack survivors and helping them find a new life. The initiative started with helping Tarana, an acid attack survivor from Agra to start a new life. Tarana is 20 years old and was attacked with Acid by her neighbor to whom she denied marriage.

Fortis has joined Fever Voice of Change as healthcare partner and is providing all the surgical assistance that will be required to treat Tarana's case. Like Tarana, Fever Voice of Change will also help some more Acid attack survivors with medical assistance. The campaign is also garnering support from the listeners to help these survivors come in the mainstream society. As per their skillset and interest, Fever Voice of Change will help them with education, jobs, entrepreneur progammes,and special counselling sessions.

Commenting on the initiative, Harshad Jain, Business Head – Radio & Entertainment HT Media adds, "The 1st initiative under Fever Voice of Change, Men against verbal Abuse, garnered huge support from the listeners. We received lacs of missed calls in support of the campaign. In our 2nd initiative, with the help of our partner Fortis Healthcare, we are trying to help some acid attack survivors get a new life with the help of surgeries and other basic needs. I am really thankful to our listeners for supporting this cause and giving us the confidence to scale it further".

Commenting on the initiative, Actor John Abraham says, "I met Tarana in Delhi and was really moved to see her. It's commendable to see how she is coping up. She is a source of inspiration for any of us. I am extremely proud to be a part of this initiative and will help in whatever way I can to make this campaign a success".

Adds Tarana, the acid attack survivor, "I was the most beautiful girl in my family and today I am scared to look at my own reflection the mirror. At times, I cannot believe that this actually happened to me at such a young age. I feel low in confidence when I look at other girls; in fact even going out of the house and studying is difficult at times. But I would like to tell all other acid attack survivors that the society will always look at us with doubt, but it is for us to maintain our confidence and pride. I am thankful to Fever 104 FM & John Abraham for giving me a chance to rebuild my confidence and opportunity to live like any other normal girl. I am looking forward to this transformation & aspire to study further, travel the world & help my family in whatever way I can".

Fever Voice of Change has partnered with NGO Stop Acid Attack that is a message that aims at creating awareness about acid attacks, its isolated survivors, and pushes towards bringing people together against this brutal crime.

Fever Voice of Change is a CSR initiative launched by Fever 104 FM in March this year and urges listeners to not just wish to see a change they want in the society, but also be a part of this change. Aimed towards becoming the voice of the listeners, the campaign is soliciting responses from citizen, on what they feel are the burning topics that are plaguing the society today. The key messaging revolves around 'Ab Bakwaas Band. BadlaavShuru'.