RadioandMusic
| 30 May 2020
MY FM organises æDawat- E musicÆ in Bhopal- spreading happiness through music

MUMBAI: Aiming to create stress-free environment at workplaces and educational institutions by Spreading happiness through Music, MY FM organized an initiative called 'Dawat- E music' in Bhopal. Dawat- E music was a unique musical fest to take music to every corner of the city. The idea was to relieve people of their stress in their day to day life through the best stress buster which is music. It was an extension to MY FM brand promise 'Gaane wohi jo aapka dil Chahta hai', in this activity one can SMS or call MY FM team to their office or college and the MY FM team with its live orchestra played the songs of choice of their hosts. The activity was targeted at corporate houses and listeners of MY FM and created a lot of buzz in the corporate sector across the city of Bhopal.

MY FM team went to the different organizations and held contests and played songs of their choices. Around 66 locations, 53 clients and 13 hotspots were covered during the activity period. The initiative helped the employees to open up and showcase their singing & dancing talents. This unique a month long mobile Music fest was the first ever in the history of Bhopal.

MY FM undertook a 360 degree campaign to promote the initiative. The activity was promoted through print, radio, outdoors and on social networking platforms. This activity was highly appreciated by listeners and clients.

Speaking on the initiative, MY FM CEO Harrish Bhatia said "This activity was an extension of our brand promise gaane wahi jo aapka dil chahta hai and we are happy that we were able to deliver a personalized experience to our clients. The idea was to create a lively and stress-free environment at workplaces and create an atmosphere of bonding through music. Music for ages is considered as a stress buster.The activity got tremendous response for the initiative and we hope to carry the same initiative across our other markets."

MY FM national programming head Viplove Gupte added "Radio should reach out to its listeners and spread happiness through music. This was the premise on which we conceived the activity of Daawat E music. We screened over 2 dozen bands and shortlisted the ones who met our expectations. The bands then went to various locations and enthralled the audiences. The uniqueness of this activity was that it turned out to be a personal music concert at a given premise. I am glad that we are spreading happiness through such music concerts in our cities. The response has been amazing and can be seen the pictures, the testimonials of the people who attended these concerts. It was great fun!

Appreciating the same, Fortune Somya Housing director Ajay Mohgaonkar said, "MY FM team gave us fabulous experience through this activity; we were able to discover the hidden talents of our colleagues through this initiative. We want to thank MY FM for such an excellent Musical daawat".