RadioandMusic
| 08 Aug 2020
Keeping spirits high at the BIG FM workplace, the radio network's 'Onward & Upward'

MUMBAI: BIG FM, one of India’s largest radio networks, had recently introduced the morning show ‘Onward & Upward – The BIG FM Morning Show’ for its employees. The highly-successful first season featured not only business leaders from the radio network but also over 30 stalwarts from various industries like entertainment, FMCG, automobile and advertising amongst others who helped the employees learn, grow and upskill during the lockdown period. Continuing to prepare its employees for opportunities and challenges that lay ahead, the show has now entered its second season and sees the brand move beyond static learning and immediate field of view to take action-oriented perspectives.

Offering the workforce fresh insight that further motivates and empowers them, Season 2.0 hosts function-specific speakers where the focus is on recovery and restarting of the respective industries and the economy at large. Doing so, further equips and facilitates the employees with a fresh outlook from industry stalwarts giving them a deeper understanding of emerging trends and how they are pertinent to each function and  performance of a brand. Season 2.0 boasts of speakers who are discerning experts sharing their acumen concerning specific functions such as Programming, Marketing, Sales and Solutions. Keeping the conversations highly interactive and engaging, each session is moderated by the senior leadership team of the network.

Speaking about Season 2.0, Abraham Thomas – Chief Executive Officer, Reliance Broadcast Network Limited, said, “Having inspired the workforce over the highly successful first season, we look towards bringing new ideas and perspectives that help raise spirits at the network. Each of these luminaries, with their spirit, drive, and insight can help us look at the situation from another perspective. As we open our minds to a host of fresh ideas and thoughts, we shall be able to discover new models and opportunities that not only see us sail through this storm but propel the radio network to new heights.”

Adding to the same, Sunil Kumaran, Country Head, Product, Marketing & THWINK BIG, BIG FM, who also moderated the first season said, “These are indeed trying times for all of us. Through this property, our aim is to engage, inspire and motivate our employees to overcome the challenges that the current situation presents and prepare them for a new normal. We understand the anxieties and challenges that come with the ‘work from home’ policy amidst the ongoing nationwide lockdown. In our endeavour to bring in new ideas and thoughts, we invite and host leading experts from their field whose insights and perspective can help us be better prepared for the challenges that lay ahead of us.”

The list of renowned industry leaders who have been part of the show till now are:

Speaker

Designation/Company

Season One

Abhishek Singh

CEO, My Govt, CEO NeGD, Govt of India

Ajay Kakar

CMO, Adita Birla Capital

Ajay Mehta

Head - Content & Activations, Mindshare

Amarjit Singh Batra

Managing Director, Spotify India

Anita Nayyar

CEO, Havas Media group India and sea

Ashish Ambasta

Happiness Expert & Director - Kincentric

Ashish Pherwani

Partner media & entertainment, Ernst & Young

Atit Mehta

Chief Marketing Officer, Think & Learn Pvt Ltd. (Byju's)

Boman Irani

Actor & Inspirational Speaker

Jai Madan

Astrologer & Motivational Speaker

Jay Mehta

Managing Director, India Saarc Warner music group

Karan Taurani

Vice President, Research Elara Capital

LV Krishnan

CEO, TAM Media Pvt Ltd.

Mandar Natekar

CBO, Kidzania

Mayank Bathwal

CEO, Aditya Birla Health Insurance

Navin Gurnaney

CEO, Tata Starbucks Pvt Ltd

Neel Pandya

CEO, Aditya Birla Health Insurance

Pankaj Gupta

Senior Executive Vice President (Sales) & CMO, HDFC

Priti Murthy

CEO, OMD India

Priya Kumar

Internationally Acclaimed Motivational Speaker

Raj Nayak

Founder & Managing Director, House Of Cheer Networks Pvt

Rajiv Dubey

Head of Marketing, Media, Dabur India Ltd

Ravi Teja Bommireddipalli

CEO, Robosoft Technologies

Richa Singh

CEO, Niine

Roopam Asthana

CEO & Whole time director, Liberty general insurance

Sameer Nair

CEO, Applause Entertainment

Sanjay Murdeshwar

Managing Director, Novartis

Sushil Goswami

General Manager, Marketing - India & Nepal, The Himalaya Drug Company

Tapan Singhel

MD & CEO, Bajaj Allianz, general insurance

Vanita Keswani

CEO, Madison Media Sigma

Vidya Balan

Actor

Vivek Sunder

Chief Operating Officer, Swiggy

Season Two

Aakash Chaudhry

Aakash Educational Services Ltd.

Aalok Bhan

Director & CMO, Max Life Insurance Company Ltd

Ameen Haque

Story Coach, Story Teller, Founder - Storywallahs

Ankit Agrawal

Director, Mysore Deep Perfumery House Zad Black

Anupam Kher

Global & Versatile Actor

Arun Iyer

Founder & Creative partner, Spring Marketing Capital

Raj Kaushal

Writer, Director & Producer

Sanjay Adesara

Head of Media & Digital Adani Wilmar Ltd.

Santosh Desai

Managing Director & CEO, Future Brands Ltd. Author, Columnist, Social Commentator

Shudeep Majumdar

Co-Founder & CEO, Zefmo Media 

Sreeraman Thiagajaran

Co Founder & CEO, Agrahyah Technologies

Conducted over a one-hour long session via Google Meet, the show is attended by over 200 BIG FM employees as they see these thought leaders speak about the various aspects of how to propel their business to greater heights. Towards the end of the session, each expert is presented with a ‘Gift of Music’ as a token of gratitude where the leader and their organization can request and dedicate their favourite songs which are then played on-air during a dedicated hour.