RadioandMusic
| 22 Oct 2019
RED FM, ShowBox launch two new shows on music, culture, and Bollywood
MUMBAI: RED FM has collaborated with newly launched free-to-air music & musical entertainment channel ShowBox – Apna Music, Apna Swag, to curate two new TV shows called Box Café and Superhits With Drama Queen Swati. The chat show Box Café is an afternoon café look show and Superhits With Drama Queen Swati is a musical feature of superhit songs. RED FM’s association with ShowBox is yet another step towards creating engaging content for the audience.  
 
Commenting on the launch, RED FM and Magic FM COO and director Nisha Narayanan said, “We are always on a lookout to engage with our audiences in an exciting manner. We found synergies in the content that ShowBox is planning to create along with our RJs. The association with ShowBox is a step forward in taking the brand synergies ahead. We look forward to this collaboration and create content that defines both the brands in an edgy and creative manner.”
 
Speaking on the tie up, RED FM National Marketing Head Rajat Uppal said, “One of the key brand pillars of a Contemporary Hit Radio station like RED FM is the superhit music we play. With ShowBox positioned around the popular and hit music, we saw strong brand synergies.  Together we plan to create interesting marketing initiatives and content that is not only relevant but also helps in building a strong connects with our audiences.”
 
Speaking on the tie-up, ShowBox CEO Rajiee M Shinde said, “We, at ShowBox thrive on creating ground-breaking content that connects with audiences nationally and are delighted to collaborate with RED FM to create unique and engaging shows for our audiences.”
 
The Box Café chat show will be set in a casual lounge with RED FM RJs and ShowBox anchor sharing views on music, films, social media, culture and much more. Another show, Superhits With Drama Queen Swati will feature compilation of super-hit songs anchored by RJ Swati. ShowBox aims to reinvigorate the current music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. Available on all major distribution channels including Airtel Digital TV, TATA Sky, Dish TV, and Videocon DTH, it offers quality music content in Hindi, Punjabi, Haryanvi, and other Indian languages.
 
Today, content is rapidly affecting the consumption patterns of the viewers and most content platforms are constantly innovating to boost traffic on their channels. ShowBox is a 24x7 music television channel which promotes the idea of celebrating India’s desi swag. With RED FM and ShowBox coming together, both the shows will suitably cater to the evolving tastes and preferences of the audience.