RadioandMusic
| 20 May 2019
104.8 Ishq FM's iconic duo back with 'The Jaggu & Tarana show'

MUMBAI: With iconic shows like Calling Karan and What Women Want with Kareena Kapoor Khan, India’s first romantic radio station, ISHQ, has set the benchmark when it comes to engaging content and entertainment. Taking the mantle ahead, the network brings back radio’s beloved Jodi of all times Jaggu and Tarana on air with The Jaggu & Tarana Show. On the back of its highly-engaging shows that keeps the audience hooked, the radio station is best suited for the charismatic RJs, who are once again all set to mesmerize listeners. Creating nostalgia among listeners, the esteemed RJs’ magic will be lauded and magnified on Mumbai’s one and only romantic radio station 104.8 ISHQ on all weekdays between 10 am-12pm.

Commenting on the launch, 104.8 ISHQ National Head, Operations Shivangini Jajoria said, “The format of the show coupled with Jaggu & Tarana’s exceptional style made for a formidable combination in creating one of the most engaging offerings on radio. We, at Ishq, believe in creating content that resonates well in the minds of our listeners and shows like Calling Karan and What Women Want with Kareena Kapoor Khan stand testament to that belief. Given their immense fan following, we were certain that Jaggu & Tarana will keep the audience entertained thoroughly in addition to giving listeners the right mix of songs.”

The Jaggu & Tarana Show will keep listeners of Mumbai city up to date by adding a local and vocal flavour with all the stories trending in and around the city. Packed with a heavy dose of entertainment and ongoing conversations, the show will not only bring out the essence that the city of dreams is famous for, but will also encapsulate trending news around the globe under the trademark Jaggu & Tarana fashion.

Commenting on the launch, Ashish Jagtiani a.k.a Jaggu said, “Tarana and I have always enjoyed our time on radio and now with 104.8 ISHQ. We are quite excited to bring Mumbai’s true essence to our listeners. Mumbai and its listeners have, since day one, always showered loads of love and adulation towards us and that is something we can never forget. Audience will get a chance to know what is happening in and around the city in the most entertaining way.”

Commenting on the launch, Tarana Raja said, “It gives me immense pleasure to be back on air with our new show. Coming back to our very own city of dreams and talking about what makes it so authentic, it is a journey that both Jaggu and I are exhilarated for! We can’t wait to talk and engage with as many people from the city as we can.”

While Mumbai’s iconic twosome are charming their way back into everyone’s hearts with the quirks, the network also offers a weekly wrap of the show with a fun quirky webisode on Ishq’s digital platform that caters to the digital-first audience.