RadioandMusic
| 02 Jul 2020
Radio City's campaign reiterates Bengalureans to vote!

MUMBAI: With just a few days left for Lok Sabha Elections 2019, Radio City has announced a voting awareness campaign, Votenalli Maja Ide with the objective of increasing voter turnout in Bengaluru. By supporting BBMP (Bruhat Bengaluru Mahanagara Palike), the campaign aims to enhance voter participation in Bengaluru that sees the lowest voter turnout when compared with others.

Radio City Bengaluru’s RJ Rajas and RJ Sonu are appointed as BBMP’s brand ambassadors to become the only RJs from Kannada’s radio stations in Bengaluru to be nominated as the district icons. As the face of BBMP, the RJs aim to amplify the need to vote, by visiting colleges and attending meetings. The jocks have also been a part of the election literacy club inauguration at various colleges.

As part of the on-air plan, Radio City Bengaluru has highlighted the election toll free number 1950 and aired radio dramas, speaking on the importance of elections, besides sharing crucial information about the voting process and the facilities made available for the physically challenged citizens. Karnataka Chief Electoral Commissioner Sanjeev Kumar shared with listeners the significance of EVM, VVPAT and Cvigil app, amongst other information. The on-ground activation of the campaign included flash mobs at various locations across the city.

The campaign that translates into –‘Voting is fun!’ saw Radio City Bengaluru RJs urging listeners to prioritise voting over their vacation plans in order to establish the importance of exercising their voting rights. They will also gratify few listeners with a holiday package. To add to this drive, Radio City has also created an election song, which is sung by popular playback singer Abhinandan Mahishale.

To check out the election song by Radio City Bengaluru, click here.