RadioandMusic
| 25 May 2019
MY FM redefines evening 'Prime Time' of radio, launches new show 'Cheers with Engineer Dev'

MUMBAI: To infuse fun and positivity in your evenings, MY FM, India's leading FM station, is all set to launch its show, Cheers from today evening, a well segmented show with fine music, conversations and a superb on-air friend.

The Cheers show featuring non-cliché on air friend Dev will treat the listeners with helping people deal with challenges, insecurities and complex human relations and situations thrown by life. Be it relationship conflicts, professional issues or personal problems, Dev will give a unique perspective on it all.  The double dose of entertainment will reflect in the way he speaks to the callers, shares anecdotes or the brief interactions with his secretary and secret admirer Rina.

Commenting on this MY FM Business Head Rahul Namjoshi said, “At MY FM our endeavor is to create meaningful and unique content. The exclusive prime time show, Cheers with Engineer Dev will be the voice of the millennials, he will bring alive that enigmatic nature of the city, engaging listeners which will uplift their mood, tickle and serenade them. We are sure that this show will redefine the evening prime time slot.”

Adding to that MY FM National Programming head Vinay Manek states, “The exceptional mix of edgy wit, positivity, breaking the clutter, and a whole lot of ‘Cheers’ will make listeners forget about the worries and bring a smile on their face. MY FM hopes to keep its listeners entertained with more innovative ways that add to the glorious legacy of radio. We are excited to announce that there hasn't been an evening show like this across any media. Hosted by Engineer Dev, the character has gone through multiple life stages and is high on life. An eternal romantic, he is a music lover, story teller and a poet by heart.”

Cheers show will air from 9pm onwards Monday to Friday.