RadioandMusic
| 28 May 2020
Increase in advertisement rates of Fever FM and Radio Nasha up to 15%

MUMBAI: Known among the fastest growing radio networks in India, Fever FM has a listener base of over 27 million. With this dominating leadership, the channel enjoys, the network has decided to increase the advertising rates up to 15% for Fever FM and Radio Nasha.

Talking about the decision to increase the advertising rates Radio and Entertainment, HT Media Ltd CEO Harshad Jain said, “Fever FM and Radio Nasha have completed yet another year of RAM domination, which is the testimony to the love our listeners have for the stations. The festive season has arrived and we are witnessing promising momentum. Inventory management during this phase will continue to be a focus area. Many of our large clients are aligned with our premium pricing backed on our leadership in listenership scores. While we have increased pricing, delivering value and return on investment to our key stakeholders continues to be our highest priority.”

Marking the first-ever acquisition in the history of radio, Fever Chennai, the launch of Fever Hyderabad and seven stations in UP, Fever FM went on to expand its presence from four to 13 cities and 15 stations and holds the unique distinction of operating two stations in the biggest FM markets of Delhi and Mumbai.

Since its launch in April 2016, Radio Nasha has created a new category for itself in the radio industry. Besides, it is known as India’s first ‘cool retro’ station.

The RAM domination of the stations across markets is a testimony to the number one position, Fever FM commands in listenership scores. With 19.2% market share in Delhi, 17% in Mumbai, 14% in Bangalore, 17.4% in Kolkata, Fever FM is the leader across stations. Fever FM is number one station in Delhi and Mumbai and leads the non-Kannada space in Bangalore. Further, with a strong domination of 11.7 % market share, 268 minutes TSL and over 5.7 million cumes, Radio Nasha is Delhi’s number one retro station. The TSL is second best in Delhi, next only to Fever FM Delhi.

Well, if heard from the listeners, once tuned into Radio Nasha, the listeners never tune out.