RadioandMusic
| 21 Jun 2018
BIG FM goes digital with Webisodes of Benadryl Big Golden Voice

MUMBAI: Following the resounding success of first four seasons of Benadryl BIG Golden Voice, BIG FM is all set to amplify its fifth season with the launch of original webisodes on its YouTube channel - BIG Originals.

Following the launch of the first of 10 webisodes, in December’17, the remaining will go live on Wednesdays and Saturdays every week in January’18. The webisodes showcase the Top 10 Finalists and their journey of re-creating a popular folk song in a unique contemporary style with their accomplished mentor. With the right blend of fun and knowledge based guidance, the associated celebrities mentor the contestants and direct them towards the right path, ensuring an audio-visual treat for its audience. The show is being judged by Anu Malik and all the webisodes are binded together by his immaculate style of presenting each contestant, encouraging them and guiding them.

In a constant endeavour of developing innovative concepts, BIG FM has always demonstrated a unique side of the brand. Engaging listeners on radio to now extending its arm in the digital space, the introduction of webisodes will take the platform a notch higher in reaching out to a wider demographic.

An independent online property by BIG FM, BIG Originals offers a complete spectrum of entertainment with its engaging and original content keeping the core element of music intact. Leveraging the reach of this platform, Benadryl BIG Golden Voice webisodes will help artists showcase their immeasurable talent and gain recognition for themselves on the digital medium. Popular Punjabi, Marathi and Rajasthani folk song recreations have already been released as a part of the first three webisodes and more impactful music is yet to follow.

Punjabi Folk

Marathi Folk

Rajasthani Folk

Speaking on the new development, BIG FM spokesperson says, “Through Benadryl BIG Golden Voice webisodes on BIG Originals, we aim to cater to the digital first audience and establish a strong connection with them. We hope that this year, our concerted efforts in following a traditional cum new media approach will help increase the reach and popularity of the property manifold.”