MUMBAI:  On the occasion of World Population Day, Big FM initiated an adoption campaign called Less is More. This is a four-day campaign started from 11 July. Here in the afternoon show, people legally related to the adoption procedure like adoption in charge and lawyer are invited at Big FM station across all networks to talk about adoption.

On the first day in Mumbai, Savita Nagpurkar, Adoption In-charge of Indian Association for Promotion of Adoption and Child Welfare, was invited to share information regarding child adoption.  She also shared stories of couples who have adopted children from her association.

The core idea behind this is Kam hi hai Jyada, Less is More! The radio station is doing an adoption drive and making heroes out of people who have adopted children and also spread awareness on how one can adopt a child legally.

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