| 20 Jul 2019
'Big City Pride Awards' to connect with listeners across Kolkata, Bengaluru and 14 CHR markets of Big FM

MUMBAI: Big FM, known for pioneering innovative and relatable content, has announced a unique property for its listeners titled 'Big City Pride Awards'. This is the first ever city based awards property that identifies people, places or businesses that form the pride of its citizens. After being identified and chosen by the listeners, Big City Pride Awards will honour these unique aspects of a city under various categories. The winners will be announced every month from March onwards till the end of the year across Kolkata, Bengaluru and 14 CHR stations of Big FM.

'Big City Pride Awards' will further innovative brand appeal and offer content that strikes a powerful connect with its listeners, by giving them an opportunity to bring forth the best and most unique elements of their cities. The awards will cover a wide spectrum of factors that are unique to a particular city - from its best eateries and restaurants, to sought-after real estate properties and developers, to popular mall spaces, to qualitative educational institutions and noteworthy personalities, among others.

In the month of March, Big City Pride will focus on the city-centric aspect of food, under which the winners of two categories, æBest RestaurantÆ and æBest Street Food JointÆ or æBest Snack JointÆ will be awarded. Local food experts and prominent chefs from the industry will form the jury in their respective cities, such as Chef Akashraj from ITC WELCOME, and HOD of Food Production and Culinary Arts at Indian Institute of Hotel management Shakti Singh for Jodhpur; Masterchef India Season 2 top six participant Dolcy Bachkiwala and Snehaben Thakkar, a cookery class professor with 17 years of experience for Surat; Chef Yasin and Chef Nisheeth Srivastava for Srinagar, and so on.

On the launch of this distinguished property, spokesperson from Big FM said, ôWe at Big FM are always working towards offering content that strikes a personal connect with our listeners. æBig City Pride AwardsÆ intends to build that very connect with citizens first, listeners later. Every city has certain inherent characteristics that make them unique, forming the pride of its populace. Through these awards, we want to underline that a cityÆs pride is Big FMÆs pride too. We are looking forward to a positive response.ö

The top four nominees will be shortlisted solely based on public voting, while the winners will be selected based on 70 per cent public and 30 per cent jury voting. In addition to public voting through SMS, RJs will go on-ground in their respective cities to provide the listeners an opportunity to cast their votes for the nominees through vox-pops. The winner of the first category will be announced in the first two weeks and the second title will be announced during the following week.

Making the awards more interactive and engaging for its listeners, the RJs will keep the audience glued to Big FM with some interesting stories and fun games that revolve around this particular property. Along with this, lucky listeners, whose choice matches with the jury will be announced as the winner of a bumper prize. The winners across the categories will be felicitated with a trophy and a certificate by Big FM.

The activity will take place across Chandigarh, Jammu, Srinagar, Shimla, Amritsar, Chennai, Ranchi, Guwahati, Bhubaneswar, Surat, Jodhpur, Kota, Agra, Kanpur along with Kolkata and Bengaluru.