RadioandMusic
| 28 Feb 2020
Radio Indigo turns travel partner for listeners

MUMBAI: Bengaluru headquartered international music radio station Indigo 91.9 has invited registrations for a musical opportunity to experience the Northern Lights in Norway in January 2017.

The initiative is part of the rebranding exercise undertaken by the network. A new portal, TheIndigoXp.com is new part of the digital Indigo exprience and the Norwegian gig is being promoted through the portal. The four day experience, exclusively packaged by TheIndigoXp.com, will see travel junkies embark on a voyage in January 2017 to the snow clad Norwegian mountains as they chase the Northern Lights, travel to a husky farm and ride a husky sled and spend time in Nordic tents. The itinerary also includes a concert under the Norwegian night sky. The station says limited tickets for the tour are available on the portal till 15 December 2016.

Indigo is offering the package for Rs.1,69,999 (including return airfare from Bangalore, local transfers and museum visits, lodging on twin sharing, breakfast, trip to the husky farm). The only thing that this doesn’t include is visa, lunch and dinner, beverages and the optional experiences (whale watching and trip to the reindeer farm).

While the Norway trip is the platform's first initiative, TheIndigoXP has more such up its sleeve. Launched a month ago, it offers information and experiences on all things music, fashion, fitness and lifestyle. TheIndigoXP communities and events is targeted at music, fashion and fitness lovers and focuses deeply on placing the community at the heart of the narrative.

Indigo 91.9 CEO Satyanarayana Murthy says, “Over the past decade, Indigo has reflected the music sensibilities of the fun, young, Bangalore and Goa and has become an aspirational music brand. The millennials who form bulk of our audience are seeking Experiences. So, we decided to engage beyond the terrestrial medium and provide them with unique musical experiences that are truly differentiated. Hence, through theIndigoXP.com, for the first time ever, we will be taking a group of travel enthusiasts on a musical journey to the Northern Lights where they get to live under the northern lights and have a band perform for them exclusively right under the Norwegian sky. This is the first of many such experiences as we are in the process of curating exclusive musical itineraries filled with unique experiences for our audiences."